Warning: Invalid argument supplied for foreach() in /home/invision/public_html/wp-content/themes/zox-news-child/header.php on line 334
Connect with us

Headlines

Ray-Ban Sales Slower Due to Luxottica’s New Advertising Policy for Retailers

mm

Published

on

 

Company felt need to better protect value of its best-selling brand.

Luxottica, “in a widely expected move,” lowered its forecast for the remainder of the year and said it “now saw sales rising 2-3 percent at constant currencies this year – down from a previous 5-6 percent forecast,” Reuters reports. The Italian eyewear maker, the article says, cut its outlook after profit fell by 2.5 percent due to weakness in North America.

The article adds that Ray Ban sales are suffering because of Luxottica’s decision to “improve control of its biggest brand by allowing shops to advertise discounts only if they have been previously agreed with the company.” Paolo Alberti, Luxottica’s head of wholesale, told the news outlet: “Ray Ban … pays our salaries every month, we need to protect it.”

Read more at Reuters

SPONSORED VIDEO

SPONSORED BY ESSILOR

Introducing Crizal® Rock™

Did you know three out of four people wipe their lenses on their clothes?* Or that one out of three people accidentally drop their glasses at least once a week?* It's no surprise, then, that 93 percent of wearers consider scratch-resistance an important characteristic when choosing lenses.* To prove the durability of new Crizal Rock lenses, we ran tests inspired by real life situations. To learn more about new Crizal Rock, the most scratch-resistant Crizal No-Glare lenses ever made, visit EssilorPRO.com/Crizal-Rock. *Study conducted by ⒸIpsos - Risky behaviors of eyeglass wearers - consumer quantitative research 2019 - declarative results - USA - n= 2345 eyeglass wearers

Promoted Headlines

Advertisement

Advertisement

Subscribe

INVISIONMAG.COM
BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Most Popular