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Safilo and Amazon Announce New Carrera Smart Glasses With Alexa

Carrera Smart Glasses with Alexa, blending Italian design and Alexa technology for stylish smart eyewear.




Safilo and Amazon Announce New Carrera Smart Glasses With Alexa

(PRESS RELEASE) PADUA Safilo Group – one of the eyewear industry’s key players in design,  manufacturing, and distribution of prescription frames, sunglasses, outdoor eyewear, goggles, and helmets  – and – announce the launch of new Carrera Smart Glasses with Alexa, blending Safilo’s Italian design with Alexa technology into two iconic frames. 

With open-ear audio technology, the new Carrera Smart Glasses direct sound to the ears without covering  them, while minimizing what others around can hear. Customers can get up to six hours of continuous  media playback or continuous talk time on a full battery charge. 

Safilo has always looked to the future with an innovative approach, and this is why we are very proud to  collaborate with Amazon on this innovative project, offering our Italian design and the unique style of  Carrera Eyewear,” said Angelo Trocchia, CEO of Safilo Group. “Furthermore, we are proud to combine  our well-established traditional wholesale distribution model – which encompasses eyecare retailers,  chains, department stores, specialized retailers, and boutiques – with Amazon’s incredible online  distribution.” 

“Safilo delivers expertise in the eyewear industry and Carrera’s iconic frame designs are a natural fit for  smart eyewear and builds upon our vision for Alexa and ambient intelligence. With the new Carrera Smart  Glasses we’re offering customers even more options for stylish smart eyewear.” said Jean Wang, Director  Smart Eyewear at Amazon. 

Carrera Smart Glasses with Alexa are available on US Market only.



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