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Safilo and Max Mara Announce Termination of Eyewear License Agreement

Agreement will end on October 31, 2020.




(PRESS RELEASE) PADUA — Safilo and Max Mara have mutually agreed on the termination of their license agreement for the Max Mara collections of sunglasses and optical frames. The agreement will end on October 31, 2020. In 2019, the Max Mara license represented less than 2% of Safilo Group’s net sales.



Introducing CrizalⓇ Rock™

Did you know three out of four people wipe their lenses on their clothes?* Or that one out of three people accidentally drop their glasses at least once a week?* It's no surprise, then, that 93 percent of wearers consider scratch-resistance an important characteristic when choosing lenses.* To prove the durability of new Crizal Rock lenses, we ran tests inspired by real life situations. To learn more about new Crizal Rock, the most scratch-resistant Crizal No-Glare lenses ever made, visit *Study conducted by ⒸIpsos – Risky behaviors of eyeglass wearers - consumer quantitative research 2019 - declarative results - USA - n= 2345 eyeglass wearers

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