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Safilo Announces A New Strategic Organization for North America and Its Sport Division

Safilo appointed Francesco Rinaldi Ceroni as president of its Global Sport Division and Vittorio Verdun as new president of the North American market.




(PRESS RELEASE) PADUA — Safilo Group – one of the eyewear industry’s key players in the design, manufacturing and distribution of prescription frames, sunglasses, outdoor eyewear, goggles and helmets – announces an evolution of its organization design. The aim is to support the implementation of the Group’s strategic plan with regards to continued business development in the core North American market, and the acceleration of its business in the Sport Channel.

Hence, Francesco Rinaldi Ceroni is appointed President of Safilo’s Global Sport Division, leveraging his expertise and knowledge of the sport segment, as well as his commitment to innovation and sustainability. Under his leadership Safilo aims to exploit Safilo’s strong portfolio of outdoor brands and capabilities across international markets, contributing to the Group’s medium-term ambition of a strong and sizeable sport channel which is expected to account for around 12% of its sales1 by 2027.

Also, Vittorio Verdun joins Safilo as new President of the North American market. Verdun is a senior global executive with more than thirty years of experience including 13 years in the eyewear sector as a leader of cross- functional international teams in North America, working on business development and strategy for all channels.

“We believe that our Global Sport Division creates important opportunities for us to proceeded in our journey as a key player in the sector. We are thrilled that with Francesco Rinaldi Ceroni we have a strong leader of one of the core building blocks of our Group’s growth strategy. Furthermore, we welcome Vittorio Verdun as the President for the North American market. With his wealth of experience, knowledge, and extensive skillset, he will optimally lead Safilo US and Canada,” said Angelo Trocchia, CEO of Safilo Group.


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