(Press Release)
NEW YORK – The May issue of Marie Claire presents a sunglasses-themed editorial platform, titled “#GETFRAMED,” as part of its 101 Ideas Best Accessories section. The editorial special, featuring editorial native integration, provides both fashion inspiration and a guide to building one’s eyewear collection.
Safilo brands are featured via editorial native integration, meaning that the eyewear is fully interactive and shoppable through the magazine’s free YouCam Makeup app, a mobile technology with virtual try-on capabilities. The app launched in tandem with May issue. Safilo’s Jimmy Choo, BOSS, Celine, Fendi, Gucci and Kate Spade sunglass ads are also featured in the issue.
Each editorial page featuring Safilo eyewear will offer an interactive, shoppable experience to virtually try and buy. The reader can scan an in-book QR code to download the free YouCam Makeup app and then look for the shopping bag icon throughout the editorial pages to access specified styles to help build a sunglass wardrobe. Within the app, they can try on different styles virtually, share favorites with friends socially, and shop the featured items from the Safilo-owned Solstice Sunglasses retail chain’s website. Solstice Sunglasses is also the exclusive partner for the magazine’s in-book and online #GETFRAMED national sunglasses sweepstakes with a chance to win three gift cards, totaling $1,000 each, to Solstice. To enter the sweepstakes, which is open until May 31, visit marieclaire.com/get–framed.
As part of the program, Marie Claire retail events will take place in two Manhattan Solstice Sunglasses locations. The first is scheduled for May 17 at 500 Fifth Avenue and hosted by Kyle Anderson, Marie Claire’s market and accessories director, and June 2nd at 168 Fifth Avenue.
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