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Shamir Announces #VisionFIRST to Support First Responders

Prescription eyewear will be provided to healthcare professionals.




Shamir Announces #VisionFIRST to Support First Responders

(PRESS RELEASE) SAN DIEGO, CA – Shamir is collaborating with optical laboratories nationwide that produce Shamir Freeform or Digital lenses and have chosen to participate in the company’s #VisionFIRST program. #VisionFIRST is Shamir’s vehicle to make it easier for healthcare workers and first responders to keep their vision.

“We are all in this together,” said Raanan Naftalovich, CEO of Shamir. “The nation will return to normal, but first we need to ensure the safety of our healthcare professionals holding the front line.”

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Shamir’s premium lens products are used in the optical industry in the form of safety eyewear and occupational (small task) lenses, progressive or single vision lenses.

#VisionFIRST is expected to contribute thousands of pairs of complimentary prescription eyewear, with Shamir digital designs, to first responders.

“Our hope is to collaborate with as many Shamir Optical Lab partners as possible, increasing the opportunity to provide enhanced vision for those holding the front line,” Naftalovich said.

Shamir has not placed any restrictions on its designs.


“All Shamir digital lens products will be available to our Optical Laboratory customers so they and the Eye Care Professional will have no constraints in finding a lens that will work for just about every FIRST RESPONDER in need of eyewear,” Naftalovich said. “We are not excluding any designs from #VisionFIRST including our premium progressive lens product, Autograph Intelligence.”

Over 20 partnered optical laboratories confirmed participation within minutes of the program’s release. Shamir anticipates that up to 100 optical laboratories nationwide will actively work with eyecare professionals across the country, offering first responders crucial safety eyewear, personalized and manufactured specifically for each patient.

Eyecare professionals have a crucial role interacting with the first responders and ensuring a proper prescription is submitted to a #VisionFIRST optical lab. Shamir’s optical lab partners are an integral part of the supply chain, and participating #VisionFIRST labs can be found at

For more information on lens designs such as Autograph Intelligence in polarized for ambulance drivers, safety eyewear for doctors/nurses, computer/workspace lenses for nurses’ station use, and more, follow #VisionFIRST on Shamir social media accounts.



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