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Shamir Renews Successful Partnership With BWT Alpine F1 Team

The extended collaboration marks a continued commitment from both Alpine and Shamir following four years of development success.




(PRESS RELEASE) SAN DIEGO, CA – BWT Alpine F1 Team already uses several specialized projects and initiatives  from the vision performance labs of Shamir, the world’s leading producer of high-performance lenses and part of  the EssilorLuxottica Group. Shamir was instrumental in evaluating the team’s needs for advanced visual performance  and delivering the most advanced safety equipment and precision lenses for optimum vision. 

In 2023, Shamir launched Shamir Driver Intelligence™ lenses to improve driving performance and safety by enabling  sharp and clear vision with less glare, day and night, and in low light conditions. Providing exceptionally wide and  clear visual fields and enhanced color contrasts, these innovative lenses help drivers adjust to changing light, reduce  eye fatigue, and improve reaction time, leading to heightened performance on the road. The development process  for Driver Intelligence™ lenses incorporated feedback directly from the BWT Alpine F1 Team. 

Shamir and the BWT Alpine F1 Team are now looking forward to continuing their fruitful partnership. 

David Gendry, VP, Chief Commercial Officer BWT Alpine F1 Team & VP Communications Alpine brand:  “We are thrilled to extend our collaboration with Shamir, a partner that shares our dedication to pushing the  boundaries of technology. We look forward to continuing our work towards visual excellence and introduce more  state-of-the-art solutions with the work we are doing with Shamir.” 

Yagen Moshe, Shamir Optical CEO:

“We are proud to continue our technical partnership with the BWT Alpine F1 Team, and we look forward to  unlocking even greater visual performance with the team. Our continued partnership provides a unique avenue for  Shamir to pursue our passion for innovation and developing unique and ground-breaking products. A wonderful  collaboration as we have with the BWT Alpine F1 team, in a sport where performance is everything and every 0.1%  matters, is perfectly in line with the Shamir mission of improving quality of life by improving vision.” 


Zohar Katzmann, Shamir Optical Chief Technology Officer:

“Our developers are excited to continue working with the BWT Alpine F1 team. It is a partnership that sparks our  imaginations and inspires creative innovation. Our mission is to deliver perfect vision under all conditions, to tailor  personal vision solutions to our Alpine F1 partners, and to enhance the team’s performance and safety in the  extremes of F1 competition. And it’s a two-way street because data from this team is analyzed and added to our  data set to develop production lenses, including the Driver Intelligence™ lenses.” 

Learn more about our partnership with Alpine F1 here.


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