SAN DIEGO, CA – In anticipation of the reopening of its ECPs, Shamir has prepared a research study that analyzes how visual behaviors and needs have been impacted by the current pandemic. The research — the first of its kind — analyzes big-data and cross references consumer survey results against 5 million Rx jobs from the Shamir database.
The results of the survey show a clear trend for visual needs. For example, more people are spending time on digital devices, and greater than 40% of consumers surveyed were unfamiliar with the dangers of blue light to the eyes. As Shamir further drilled into the research, the company was able to identify lens solutions to solve the current demands consumers are searching for. “The goal of the research is to ensure Shamir created solutions for our ECPs, aligned with consumer demands during this changing time,” said Phillip R. Pasit, director of marketing at Shamir. “We want to share the learnings with all ECPs, so they can match prescriptions to current challenges consumers are experiencing.”
Through analysis of the survey and cross-referencing Shamir’s 5 million Rx database, not only was there a clear trend in visual needs, but there was a major opportunity to provide solutions to the needs consumers are seeking.
Shamir plans to share exclusive sales data with the ECP community to create a better understanding of the potential to solve consumer demands. While it is important for Shamir to educate the vision community on the survey results, the company also wanted to assist the ECPs with a stimulus package to provide patients a higher quality of life. This philosophy was also shared with specific frame companies, and Shamir together with those selected frame companies developed a “Better Together” stimulus package with lens designs specifically solving needs from the survey learnings.
The survey results as well as the “Better Together” stimulus package will be shared on May 28 in a webinar titled “The Effects of COVID-19 on Vision Habits.” Registration can be found here. Upon completion of the webinar you can visit www.whenvisionmatters.com to download the presentation and survey results as well as learn details on how the “Better Together” stimulus package can help rebuild your practice.
