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Silhouette Receives the Red Dot Award




(PRESS RELEASE) This year, an unprecedented number of applicants vied for the Red Dot Award for product design, with over 6,300 innovations entered by companies and designers from 59 countries. We are thrilled to announce that the winning entry was Silhouette’s trailblazing design of the new Accent Rings collection. This was the ninth time the Titan Minimal Art. The Icon. eyewear has won the prize – this time with its lenses adorned by the eponymous, sleek SPX rings as frames. The rings add a high degree of refinement, creating a perfectly unique look.

The innovative design, which is neither a true “rimless” style, nor a classic full-rim model, sets the collection apart from the competition. The Accent Rings collection is a hybrid, making it a perfect fit for the times. The eyewear garnered much acclaim, in particular for its tantalizing combinations of titanium and the appealing array of Accent Ring colors. One of the key decision-makers behind the aesthetics at the House of Silhouette is Head of Design Roland Keplinger, who commented: “With the colors and shapes, we have created subtle contrasts that produce an interplay of glossy and matte surfaces. This highlight collection features trendy combinations like brass with petrol or rosé gold and amethyst.” Tailored to match the wearer’s personality, this personalized eyewear offers a choice of six lens shapes, six Accent Ring colors and six frame colors – allowing for over 200 possible combinations.

The 39-member Red Dot jury unanimously agreed on the exceptional design quality of the product, which led to the Accent Rings collection claiming its Red Dot at the Design Museum in Essen on July 9th. That evening, during the Red Dot Gala at Essen’s opera house, the Aalto Theatre, Silhouette celebrated along with 1,200 guests from around the world, including design stars, journalists, business experts and politicians, as well as the winners from the other product categories.


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