Social media is a predominantly visual platform; even Twitter stats show posts with pictures get 35 percent more retweets. Capturing a patient’s attention online depends on...
Sharing is great. But oversharing can be dangerous. So, your social media channels are up and running, but how do you get followers and begin developing...
In 2015, 95 million Americans shopped Small Business Saturday, a 14 percent increase over the previous year’s event. Millennials spend $600 billion a year on local...
Bet you've heard some of these.
To move your business to the top of a search return, you can’t do it all on your own. SEO is a multi-factorial formula, and even...
What do you do with patients who contact you via social media or a messaging app seeking medical or other advice? Refer them to your front...
Social media marketing works, but it takes some know-how. Eyecare providers are increasingly turning Facebook as a platform to connect with customers and potential customers —...
Sunglasses filter generates 104 million views. Michael Kors’ National Sunglasses Day promotion on Snapchat was a hit, according to Business Insider. The article says that on...
Finally thinking seriously about getting around to this social media thing for your business? If the idea of entering this new world with its own strange...
In the optical world, we talk a lot about effective marketing. It’s is a substantial growth driver, whether via nontraditional advertising, unique partnerships, influence marketing or...
By asking questions and paying attention, you can take away your customers’ pain. This article originally appeared in the November-December 2015 edition of INVISION. How do...
Use these tips to market to families.
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