marketingCreate a Selfie Wall If your idea of a testimonial gallery is a series of 8×12 framed portraits hanging from a wall, it’s probably time for...
A small office must contend with an extended leave of absence. How can the business be fair?How Ingraham Eyecare was a peaceful, slow-paced office. Dr. Louis...
Why are Russians checking my website? According to Google Analytics, they’re 20 percent of my audience. It’s freaking me out. These are not human visitors, says...
WEEK 1 Jan. 30-Feb 3 STAFF The beginning of the year is a great time to do cross training as employees are usually more receptive to...
Getting employees to act with purpose, dedication, attention to detail and a high standard of service is the biggest challenge to running an optometry clinic. I...
doing goodLove the Old Think Valentine’s Day and most people think of young lovers but this year, why not follow the example of D’Ambrosio Eye Care...
What do you do with patients who contact you via social media or a messaging app seeking medical or other advice? Refer them to your front...
Inspire (and reward) high performance To succeed, an eyecare business needs every team member performing at his best every day. Yet unless you’ve staffed your office...
It’s daylight saving time again. Or: Who moved my cheese clock? This article originally appeared in the March 2016 edition of INVISION. It happens every year,...
Interesting tidbits about frames you carry can help boost loyalty to your brand, too. This article originally appeared in the February 2016 edition of INVISION. One...
Don’t sit out your chances. Give life a spin this new year. This article originally appeared in the January 2016 edition of INVISION. I could hear...
It’s never easy to release an employee. Here are a few ways to soften the blow. This article originally appeared in the November 2015 edition of...
Update job descriptions, interview questions before posting your next ‘help wanted’ ad This article originally appeared in the September 2015 edition of INVISION. In the eyecare...
Is your team taking time to goof off together? Trust, communication, flexibility and empathy for co-workers make strong teams — but you can’t train for these...
Of course, you know the story about the four blind men and the elephant. What was this thing, they wondered? The first one touched the tusk...
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