A staff person has a personal issue with a patient. Where does the manager draw the line? Gina, the managing optometrist of Oxford Optics, was busy...
Is it true that SBA loans take longer than regular bank loans to be approved? I’d expect as much from a government agency. Actually, the Small...
We want to hear your opinion. In our latest Real Deal scenario, long-term staff member Bonnie has a personal issue with a new patient — her ex-sister-in-law,...
Billionaires can be competitive, egotistical and controlling, but also smart, hardworking and obsessive. It’s a description that could apply to many small business owners. So what...
Take care of your people and they’ll take care of your customers. People work for people! As the business grows it’s important to grow the team...
WEEK 1May 1-6 OPERATIONS Spring cleaning: The rule is if it hasn’t been used in a year, toss it. That applies to old advertising, POP materials,...
We need to change the way we do staff meetings. People don’t show up, they complain, and once they’re in there, they aren’t very engaged. There’s...
But things aren’t all bad. Finding and keeping good people is a challenge for business owners — and it’s getting tougher. The number of Americans quitting...
marketingCreate a Selfie Wall If your idea of a testimonial gallery is a series of 8×12 framed portraits hanging from a wall, it’s probably time for...
A small office must contend with an extended leave of absence. How can the business be fair?How Ingraham Eyecare was a peaceful, slow-paced office. Dr. Louis...
Why are Russians checking my website? According to Google Analytics, they’re 20 percent of my audience. It’s freaking me out. These are not human visitors, says...
WEEK 1 Jan. 30-Feb 3 STAFF The beginning of the year is a great time to do cross training as employees are usually more receptive to...
Getting employees to act with purpose, dedication, attention to detail and a high standard of service is the biggest challenge to running an optometry clinic. I...
doing goodLove the Old Think Valentine’s Day and most people think of young lovers but this year, why not follow the example of D’Ambrosio Eye Care...
What do you do with patients who contact you via social media or a messaging app seeking medical or other advice? Refer them to your front...
Inspire (and reward) high performance To succeed, an eyecare business needs every team member performing at his best every day. Yet unless you’ve staffed your office...
It’s daylight saving time again. Or: Who moved my cheese clock? This article originally appeared in the March 2016 edition of INVISION. It happens every year,...
Interesting tidbits about frames you carry can help boost loyalty to your brand, too. This article originally appeared in the February 2016 edition of INVISION. One...
Don’t sit out your chances. Give life a spin this new year. This article originally appeared in the January 2016 edition of INVISION. I could hear...
It’s never easy to release an employee. Here are a few ways to soften the blow. This article originally appeared in the November 2015 edition of...
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