The 2020 Big Survey was launched in mid-August and ran for about six weeks. During that time, 264 North American ECPs (all owners or managers) attempted to complete the online form, with most of the questions attracting at least 200 answers. Here, we break down the types of businesses that responded, their locations, size, and the services they offer.
Which description of your business do you most closely identify with?
Medical model private practice, no retail
1%
Medical model private practice, small dispensary
22%
Medical model practice, strong focus on retail
4%
Private practice, strong focus on retail
51%
Corporate optometry location
1%
Eyewear boutique, employed or leased OD
6%
Eyewear boutique, no OD
13%
Mobile optician
1%
Other
1%
Note: Other responses included “Wholesale” and “Repair and customization.”
How do you usually describe where your business is located?
Large city
11%
Medium-sized city (250,000-1 million people)
24%
Small city (25,000 to 250,000 people)
27%
Suburban outskirts of an urban market
20%
Country town (up to 25,000)
12%
Resort area
2%
College town
2%
Other (please specify)
2%
Where is your (main) business located?
In a mall
1%
In a strip mall
28%
On a downtown street
11%
In its own free-standing building
35%
Plaza/small professional building
1%
Office building/business park
16%
In a hospital/medical complex
5%
Home/online
2%
Mobile
1%
* Every month we ask ECPs to report on their sales in our regular Brain Squad surveys. As this chart shows, everything was going so well until March. And then the world changed: 88% of ECPs saw their sales plummet before seeing some recovery in July.
Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.
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