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Three Brothers in Idaho to Launch Sustainable Sunglass Line Made of Aluminum

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Frames will have MSRPs starting at $125.

Proof sunglasses, an Idaho-based company founded in 2010 by three brothers, is preparing to roll out a line of eyewear crafted of fully recyclable aluminum. Each frame features spring-loaded hinges, polarized lenses, wood accents on the temples and fully adjustable ear and nose pieces. The collection features three silhouettes and is available on Kickstarter – where the project has already raised more than $24,000 – with pre-order pricing starting at $75. Once the project concludes, the collection will have MSRPs starting at $125.

Three Brothers in Idaho to Launch Sustainable Sunglass Line Made of Aluminum

Lean more about the collection at Kickstarter

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Introducing CrizalⓇ Rock™

Did you know three out of four people wipe their lenses on their clothes?* Or that one out of three people accidentally drop their glasses at least once a week?* It's no surprise, then, that 93 percent of wearers consider scratch-resistance an important characteristic when choosing lenses.* To prove the durability of new Crizal Rock lenses, we ran tests inspired by real life situations. To learn more about new Crizal Rock, the most scratch-resistant Crizal No-Glare lenses ever made, visit EssilorPRO.com/Crizal-Rock. *Study conducted by ⒸIpsos - Risky behaviors of eyeglass wearers - consumer quantitative research 2019 - declarative results - USA - n= 2345 eyeglass wearers

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