Connect with us

Headlines

Victoria’s Secret Adds AI to Online Shopping

Part of its multi-year partnership with Google Cloud, the retailer will be infusing online platforms with generative artificial intelligence technology.

mm

Published

on

Victoria’s Secret Adds AI to Online Shopping
PHOTO: Courtesy of L Brands/Victoria’s Secret, Columbus, Ohio

Victoria’s Secret & Co. (Reynoldsburg, Ohio) announced it will enter a strategic, multi-year partnership with Google Cloud (Mountain View, Calif.). This partnership will include infusing Google Cloud’s artificial intelligence (AI) and generative AI technology into its digital platforms. This infusion is “to improve customer and associate experiences and drive operational efficiencies within the business,” according to the press release.

“We are strategically implementing AI to help us better use data to benefit our customers and enhance internal processes. We’re excited about the potential use cases including international expansion planning to marketing development and supply chain optimization,” said Murali Sundararajan, Chief Information Officer at Victoria’s Secret & Co. “These initiatives could not only streamline our operations but also enable us to better meet the needs of our customers and associates.”

SPONSORED VIDEO

Get in on the action with OGI Eyewear

OGI Eyewear is a Game Changer for your independent optical practice. Hey Guys, OGI Eyewear is a Game Changer for your independent optical practice. Celebrate your unique identity, and your patient's individuality, with crafted, kinetic styles designed to flatter and amplify every wearer’s beauty. We are here to help you elevate style and up the fun factor. This season continues OGI’s love affair with wearable and vibrant color, diving into blues, oranges, and greens. Pairing these colors with rich tortoise patterns and thrilling new shapes creates a fresh revamp on retro styles. Get in on the action with OGI Eyewear, and make this year an Eye-conic one. For more information, visit here.

Promoted Headlines

Most Popular