He has nearly 30 years of industry experience.
The Vision Council has named Mitch Barkley as its new vice president of trade shows and meetings.
Barkley joined The Vision Council as the liaison to the eyewear and accessories division in January 2016. He’ll continue to support the division in this capacity in his new role.
Barkley brings nearly 30 years of optical industry experience to his position at The Vision Council, having previously served as CEO of Mondottica USA as well as CEO of VIVA International.
“His great understanding of the needs and perspectives of our member organizations will drive the future of the International Vision Expos as well as The Vision Council’s member shows and meetings,” the organization said in an email to its membership.
“After many years at the helm of organizations that rely on International Vision Expo as the must-attend industry event — not only for generating sales leads, but to build and increase brand awareness and network with buyers and business leaders — I’m very excited to join the team responsible for developing the programming and events that bring together the entire optical community,” Barkley said.
He will officially begin his new role on Jan. 16.