Connect with us

Headlines

9Five Eyewear Shows Mastery of the “Pivot”

mm

Published

on

Brand succeeded at switching from bargain-basement to custom-made.

To “pivot” in politics is to answer a question in a way that changes the subject. In business, to pivot is to change the subject in another way – by taking a company in a radically different direction. The folks at California’s 9Five Eyewear showed themselves as masters of the pivot when they dropped their $37 cheap-o models and started to custom-manufacture in Hong Kong. The result: three stores, seven-figure revenues and a celebrity following.

Read more and see images at UK Globe and Mail

SPONSORED VIDEO

Get in on the action with OGI Eyewear

OGI Eyewear is a Game Changer for your independent optical practice. Hey Guys, OGI Eyewear is a Game Changer for your independent optical practice. Celebrate your unique identity, and your patient's individuality, with crafted, kinetic styles designed to flatter and amplify every wearer’s beauty. We are here to help you elevate style and up the fun factor. This season continues OGI’s love affair with wearable and vibrant color, diving into blues, oranges, and greens. Pairing these colors with rich tortoise patterns and thrilling new shapes creates a fresh revamp on retro styles. Get in on the action with OGI Eyewear, and make this year an Eye-conic one. For more information, visit here.

Promoted Headlines

Most Popular