Headlines 9Five Eyewear Shows Mastery of the “Pivot” Published 10 years ago on September 1, 2015 By INVISION Staff Share Tweet Brand succeeded at switching from bargain-basement to custom-made. To “pivot” in politics is to answer a question in a way that changes the subject. In business, to pivot is to change the subject in another way – by taking a company in a radically different direction. The folks at California’s 9Five Eyewear showed themselves as masters of the pivot when they dropped their $37 cheap-o models and started to custom-manufacture in Hong Kong. The result: three stores, seven-figure revenues and a celebrity following. Read more and see images at UK Globe and Mail Related Topics: click to Comment(Comment) Up Next Sponsored Content Pitches Back-to-School Eye Exams Don't Miss Almost All Contact-Lens-Wearers Engage in Risky Behavior SPONSORED VIDEO Shamir Driver Intelligence - Enhance Your Road Performance! Read more here. You may like Promoted Headlines On Trend and On Budget: That’s Affordable Luxury Modern Optical International Spark of Genius Shamir Value Driven Eyewear Modern Optical International Advertisement Latest Trending Videos Business & Practice Management1 day ago This Arizona Practice Combines Luxury Eyecare With Whimsical Branding and a Fresh Approach to Staffing Columns1 day ago Increase Capture Rate by Getting Rid of the Office “Fuddy-Duddy” Press Releases1 day ago New England College of Optometry Celebrates its 131st Commencement Ceremony Press Releases1 day ago Contact Lens Institute & McDougall Communications Win Second Straight Silver Anvil for B2B Content Marketing Press Releases1 day ago Anagram Recognized With Multiple 2025 Awards Vision Insurance Benefits Administration Business & Practice Management1 day ago This Arizona Practice Combines Luxury Eyecare With Whimsical Branding and a Fresh Approach to Staffing Products2 weeks ago ECPs Share their Best-Selling Collections for March People4 weeks ago Your Management Style is Hurting Your Sales People3 weeks ago It’s Not Just About What You Do, but How You Do It Business & Practice Management4 weeks ago Mission Statement Masterclass: 7 Optical Businesses That Got It Right Podcasts3 weeks ago From Comedy to CEO: An Interview with Scott Shapiro Podcasts1 month ago LEADERSHIP: Your Success Depends on It Podcasts3 months ago Sandbox Stories by Dr. Scott Jens Podcasts3 months ago Revenue Rx: Optical Retail Wins Sponsored Content7 months ago Shamir Driver Intelligence™ Advertisement SubscribeBULLETINS Get the most important news and business ideas for eyecare professionals every weekday from INVISION. Advertisement Advertisement Most Popular Business & Practice Management1 day ago This Arizona Practice Combines Luxury Eyecare With Whimsical Branding and a Fresh Approach to Staffing Business & Practice Management2 days ago Patients at This Practice Just Seem to Get Weirder and Weirder Columns1 day ago Increase Capture Rate by Getting Rid of the Office “Fuddy-Duddy” Business & Practice Management3 days ago National Selfie Day, Sunglasses Day and More June Dates to Draw Attention to Your Business Business & Practice Management1 week ago These Myopia Treatments Give ECPs More Options for Addressing the Challenges of Nearsightedness People2 days ago An Austin-Based OD Experiencing a Professional Evolution Through Practice Ownership Inbox1 week ago Planning the Big Picture, and More of Your Letters to the Editor for May Business & Practice Management1 week ago We Asked You to Sum Up the First 3 Months of 2025. Here Are Your Responses…