Sandi Eveleth’s Eye Care Marketing Club on the Clubhouse app offers an unscripted space for ECPs to learn and swap ideas.
And like musicians, they give away merch to create brand loyalty.
And she did it during a pandemic!
Private label accounts for 70 percent of their business, and a ‘clearance’ outlet keeps stock moving.
They’ve been open since the 1930s, their building dates to the 1880s and their medical offerings are state of the art.
You may have the best pediatric products and services in the industry, but they won’t get you far if you fail to engage your littlest customers.
She couldn’t find a show that met her needs, so she built her own online.
They’re the task-juggling, hyper-competent, indispensable cog in the eyecare wheel.
Their color scheme and logo get them noticed. The frames do the rest.
It is America’s most spent-on holiday after the winter season after all!
Her meme-driven Instagram Reels videos get the word out and drive patients in.
Their six opticals combine clean visuals with warm colors.
After years of trial and error, this North Carolina practice found the secret is in the right structure.
They’re engaged locally and cultivate the right social media relationships.
Data is power. Business intelligence software can help you track your performance and set — and achieve — key goals.
A California surfer took the reins five years ago and never looked back.
Feast your eyes on this sweet branding.
They get the small things right — and the community ties run deep.
This Colorado practice’s CL fitting and training space was carefully designed to facilitate its next-level therapeutic contacts service.
Doctors and some staff rotate among three locations.