With the help of local artists, they injected a little rebelliousness into their branding look.
They've branded themselves the ‘Eyewear Gurus’ for the millennial generation.
Luca Mariotti’s EYEFRAME system lets the optical owner exist totally independently from big frame makers.
Petaluma, CA owner/optician recounts close encounters with some of her personal heroes.
Combining eyecare and eyewear with a range of self-care offerings, they treat not just the eye, but the rest of the body as well.
The pie is getting sliced ever more finely.
They knew that if they treated patients right, the business would succeed.
Results of the 2019 Big Survey are in. Here's a sample.
These five practices added an extra dimension to the optical experience and became genuine destinations.
They created a safe space for self-expression.
These Ohio vision therapy specialists demonstrate how they help see their athletes succeed and their practice grow.
A love of fashion and a great social media touch keep things radiant at Luminance Vision Optometry.
Hint: A stunning optical, exam lane AND plans to put in an edger.
Even in a digital era, they find them to be an essential business tool.
It gives patients a reason to visit based on product assortment rather than discounts.
People said their business would be ‘too funky’ for the Midwest but they proved their critics wrong.
They had faith that the neighborhood would support them; and they were right.
This Chicago optical’s in-house branding effort is confident and consistent.
She came up with a nine-step program for employees.
And boy did they get to bragging….