Almost 85% are asking patients to as well — and 65% are turning away walk-ins.
The sales rep … the unsung hero or cursed villain of many an optical. A vendor’s representative in the field, they are the low-key workhorse of...
Their belief: Before you can serve a patient, you’ve got to engage them.
She took a risk and found success with the developmental optometry practice she’d always dreamed of opening.
Well, he didn’t expect to fall in love with the materials and craftsmanship of independent eyewear as much as he has.
And turned 1,600 square feet into a ‘Rhapsody in Green.’
Some 18% of ECPs surveyed by INVISION say their practice has been ‘transformed forever’.
E-commerce and telemedicine? Not so much ...
The new skills they learned include video editing, telemedicine, text-to-pay systems, juggling and nunchucks.
About 57% of eyecare businesses are offering curb-side pickup, and 48% now offer home delivery amid the COVID-19 pandemic.
Check out the ways they benefited from joining a doctors’ alliance.
This close-knit team knows how to have fun, too!
It allows the eyewear to speak for itself.
Forget a sterile white box, here's a handful of eyecare businesses whose exam rooms make the patient experience more memorable.
It showcases their eyewear in such a fun, fresh way it's become the basis for all their branding.
The Eyeglass Lass has a knack for getting people to take a chance on distinctive eyewear.
Owner Gary Black knows what work-life balance looks like—and how to achieve it for his team.
Simple word of mouth has kept them growing since day one.
Have you tried these ideas for boosting sales?
They've branded themselves the ‘Eyewear Gurus’ for the millennial generation.