It’s been a busy but rewarding 18 months!
They passed on ‘Acme Optical’ and came up with monikers that help them stand out.
This Texas optician and luxury frame aficionado says it all comes down to relationships.
They set out to answer the question: ‘What do patients say about you when you are not around?'
New gear gives their eyecare an edge, but careful attention is paid to the impact on staff, marketing, patient flow and their budget.
This Virginia eye doc walked us through it.
Now it’s doing it from a stunning new location.
They repurposed a 1930s gas station, preserving not only the mission-style building, but also its legacy of offering full service to its community.
They energized the neighborhood, won some new clients and put their stamp on the local fashion retail scene.
Simplicity, elegance and consistency project a ‘clean, boutique feel’.
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Their Alexander Daas frames have some very famous clientele.
They did it their way and succeeded.
Thanks to these customizable CLs that bridge the gap between available soft contacts and more complicated specialty lenses.
This optician wasn’t interested in bricks and mortar and she couldn’t stand to see clients choosing frames that didn’t match their clothes.
This Milwaukee optical started by launching a Pinterest board and began adding colors.
This optical shop plus art gallery also serves as a vibrant hub for OKC’s creative community.
Texas OD Matt Barber felt the city was underserved; now it enjoys top-class care and unique eyewear in a location that rivals any in the U.S.
He studied with master craftsmen in France and now creates eyewear with a distinctive Midwest American feel.