Along with an inspiring tale of overcoming adversity.
And how they persuaded their team to embrace a new mindset.
Loyal customers — not the ones who choose you because you’re the closest optical, or in the building they work in; we mean the ones who...
Her North Dakota practice created a more modern look than clients were used to.
Bond 07 by Selima is a magnet for eyewear fanatics.
Burnout. According to retail consultant Vince Rath, it starts “when we experience the world in a way that doesn’t align with our expectations,” leaving us feeling...
This patient-appreciation event made for a great business-building tool.
Practice introduction videos have multiple benefits, and these days they’re a cinch to produce.
For these businesses, delicious tastes and smells are a selling point.
At a one-man Chicago optical, Coyote DeGroot has crafted a brand that’s clear, austere and just a little luxurious: Lab Rabbit Optics.
2018 has been a year for creativity in the eyecare business.
A Texas OD’s study group helps eyecare business owners ‘get outside the bubble of their own practice.’
A host of cool touches combine to create the perfect frame-selection setting at this Los Angeles-area practice.
At Great Spectacles in Stockton, CA, Lynda Winter’s eye for quality and cozy brand of elegance make for a perfect fit.
They made a priority of making a difference in 2018.
So much for the cons: When it comes to the pros, we decided to ask around.
This Colorado practice learned to ‘stop being afraid to offer the best’.
Take a trunk show and turn it into a message of thanks to your customers.
New Orleans-based KREWE channels the city’s warmth and spirit of aspiration.
This Illinois practice was kicking around ideas for marketing sunglasses, and stumbled on a fun idea that helps staff bond.