And boy did they get to bragging….
Being served here ‘is like meeting a friend in a coffee shop.’
Helping kids see has never been easier.
Because they believe frames are ‘art worn on the face.’
When her hometown’s original fire hall went on the market, she knew it was time to open a business.
Offering glasses just wasn’t enough.
And their patients appreciate the human touch.
Along with an inspiring tale of overcoming adversity.
And how they persuaded their team to embrace a new mindset.
Loyal customers — not the ones who choose you because you’re the closest optical, or in the building they work in; we mean the ones who...
Her North Dakota practice created a more modern look than clients were used to.
Bond 07 by Selima is a magnet for eyewear fanatics.
Burnout. According to retail consultant Vince Rath, it starts “when we experience the world in a way that doesn’t align with our expectations,” leaving us feeling...
This patient-appreciation event made for a great business-building tool.
Practice introduction videos have multiple benefits, and these days they’re a cinch to produce.
For these businesses, delicious tastes and smells are a selling point.
At a one-man Chicago optical, Coyote DeGroot has crafted a brand that’s clear, austere and just a little luxurious: Lab Rabbit Optics.
2018 has been a year for creativity in the eyecare business.
A Texas OD’s study group helps eyecare business owners ‘get outside the bubble of their own practice.’
A host of cool touches combine to create the perfect frame-selection setting at this Los Angeles-area practice.