Hint: A stunning optical, exam lane AND plans to put in an edger.
Even in a digital era, they find them to be an essential business tool.
It gives patients a reason to visit based on product assortment rather than discounts.
People said their business would be ‘too funky’ for the Midwest but they proved their critics wrong.
They had faith that the neighborhood would support them; and they were right.
This Chicago optical’s in-house branding effort is confident and consistent.
She came up with a nine-step program for employees.
And boy did they get to bragging….
They left managed care and went to private pay.
This Fort Worth, TX practice reinvented itself into a boutique optical with high tech examinations.
They were burned to the ground in last year’s wildfires. Six months later, they’re thriving.
6 experts explain how to win them over early.
Being served here ‘is like meeting a friend in a coffee shop.’
Helping kids see has never been easier.
Because they believe frames are ‘art worn on the face.’
When her hometown’s original fire hall went on the market, she knew it was time to open a business.
Offering glasses just wasn’t enough.
And their patients appreciate the human touch.
Along with an inspiring tale of overcoming adversity.
And how they persuaded their team to embrace a new mindset.