LOCATION / COLUMBUS, OH BY JULIE FANSELOW Think of Barbi Tuckerman as a tour guide for adventurous eyewear buyers. She grew up in the optical business,...
Hot social media sites Pinterest, Instagram let you showcase the latest and greatest eyewear BY DANIEL FELDMAN Published in the March/April 2014 issue Funny thing about...
When she worked in an optical store while still in high school, eyecare ranked far down on the list of concerns in Crystal Behrendt’s teenage mind....
Week 1 | JAN. 13-17 SALES: Training session: Encourage a collector’s approach to eyewear. MARKETING: Set long-term business goals and break them down into quarterly, monthly,...
WEEK 1 | Week 1 | SEPT. 2-6 SALES Training session: patient handoffs. MARKETING Schools are opening. Good time to promote your selection of funky plano...
Story By Wendy J. Meyeroff “When selling eyewear to kids there are three factors that the eye care provider (ECP) must consider: what the patients’ parents...
Many businesses fall at the first hurdle they come across. Not this crew of eyecare professionals, who faced critical business situations and still came out on...
PLATINUM SPONSORS FREE Performance Calculator Guide to Help Set Goals for 2021! LEARN MORE A Pair of Offers You Can’t Refuse LEARN MORE Build Your Practice...
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