Connect with us

Headlines

Bayer Promotes Eye Health Awareness Among Diabetic Patients

mm

Published

on

It’s called “Shifting the Needle.”

Pharmaceutical giant Bayer is promoting eye health awareness among diabetic patients through a new advocacy campaign.

The effort follows a Bayer-funded study that found that diabetic patients “are waiting too long to discuss vision problems with their doctors,” FiercePharma reports.

The effort is geared toward both patients and healthcare professionals. Bayer sells the drug Eylea to treat diabetic retinopathy in people who have diabetic macular edema, FiercePharma notes.

The research, called the DR Barometer Study, involved the International Federation on Ageing, the International Agency for the Prevention of Blindness and the International Diabetes Federation.

Advertisement

According to the DR Barometer website: “A growing of voices in the fields of aging, diabetes and vision has joined in solidarity under the banner of DR Barometer: Shifting the Needle to call for urgent policy actions for diabetes-related eye health.”

Read more at FiercePharma

SPONSORED VIDEO

Get in on the action with OGI Eyewear

OGI Eyewear is a Game Changer for your independent optical practice. Hey Guys, OGI Eyewear is a Game Changer for your independent optical practice. Celebrate your unique identity, and your patient's individuality, with crafted, kinetic styles designed to flatter and amplify every wearer’s beauty. We are here to help you elevate style and up the fun factor. This season continues OGI’s love affair with wearable and vibrant color, diving into blues, oranges, and greens. Pairing these colors with rich tortoise patterns and thrilling new shapes creates a fresh revamp on retro styles. Get in on the action with OGI Eyewear, and make this year an Eye-conic one. For more information, visit here.

Promoted Headlines

Most Popular