Press Releases Blackfin Opens Single-Brand Showroom in Mexico Published 7 years ago on July 10, 2017 By INVISION Staff Share Tweet It also includes sales offices and a warehouse. AGORDO/MEXICO CITY — Blackfin has opened its first single-brand showroom in Mexico City. The showroom arose through the partnership between Nicola Del Din and Mexico sales partner Moda y Vision Italiana, led by Italian entrepreneurs Giancarlo Quacquarelli and Federico Pasquetto, according to a press release. It is located in the Colonia Roma area, the cultural heart of the capital given a new lease of life following the tragic earthquake in 1985. Today, it is the neighborhood of artists, thinkers and professionals of every kind who add a bohemian, anti-conformist touch to traditional Mexican folklore. “This multipurpose venue is a showroom where Mexico’s opticians will be able to find the entire Blackfin range,” said Del Din, CEO of Blackfin. “But it also aims to provide a place for showcasing our eyewear for end consumers, and telling them the story of our brand.” Giancarlo, CEO of Moda y Vision Italiana, said, “Besides managing distribution in the Mexican market, we firmly believe in the potential of this brand. As a result, we have decided to develop a full-fledged Blackfin retail channel to ensure the brand’s positioning in Mexico will be achieved quickly and precisely.” Advertisement The showroom also includes sales offices and a warehouse, enabling more efficient product distribution throughout the Mexican area. Blackfin stated in the release: “The commitment and vision of the Italo-Mexican team have also allowed us to include Blackfin in three major optician chains in Mexico, all with an end to increasing the brand’s presence in areas with a strong tourist vocation. With this goal in mind, a Blackfin mini-store has been opened inside Doce-18, an exclusive concept-house in San Miguel de Allende, the colonial city declared UNESCO heritage site which is a magnet for tourists who come to visit it from all over the world. In addition, the coming months are set to see Blackfin’s introduction in a top-flight Mexican optician chain with stores in the country’s main airports, as well as the direct opening of further shop-in-shops inside renowned Boutique Hotels.” Related Topics:Blackfin click to Comment(Comment) Up Next Costa Offers Eyecare Pros New Ways to Join its #KickPlastic Movement Don't Miss National Vision Announces Retirement of President/COO SPONSORED VIDEO Meet the Next Generation of Smart Glasses Ray-Ban Meta is now available with a full range of lenses, as a complete pair or edged lens. Prescription orders eligible through select insurance providers, including Eyemed and private pay. The Ray-Ban Meta collection combines iconic design with cutting-edge technology. Capture life’s best moments and livestream to Facebook and Instagram with an upgraded 12 MP camera and five-mic system. Stay connected with hands-free calls and messages. Listen to your favorite tracks through built-in speakers. 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