Connect with us

Press Releases

Blackfin Opens Single-Brand Showroom in Mexico

mm

Published

on

It also includes sales offices and a warehouse.

AGORDO/MEXICO CITY — Blackfin has opened its first single-brand showroom in Mexico City.

The showroom arose through the partnership between Nicola Del Din and Mexico sales partner Moda y Vision Italiana, led by Italian entrepreneurs Giancarlo Quacquarelli and Federico Pasquetto, according to a press release. It is located in the Colonia Roma area, the cultural heart of the capital given a new lease of life following the tragic earthquake in 1985. Today, it is the neighborhood of artists, thinkers and professionals of every kind who add a bohemian, anti-conformist touch to traditional Mexican folklore.

“This multipurpose venue is a showroom where Mexico’s opticians will be able to find the entire Blackfin range,” said Del Din, CEO of Blackfin. “But it also aims to provide a place for showcasing our eyewear for end consumers, and telling them the story of our brand.”

Giancarlo, CEO of Moda y Vision Italiana, said, “Besides managing distribution in the Mexican market, we firmly believe in the potential of this brand. As a result, we have decided to develop a full-fledged Blackfin retail channel to ensure the brand’s positioning in Mexico will be achieved quickly and precisely.”

Advertisement

The showroom also includes sales offices and a warehouse, enabling more efficient product distribution throughout the Mexican area.

Blackfin stated in the release: “The commitment and vision of the Italo-Mexican team have also allowed us to include Blackfin in three major optician chains in Mexico, all with an end to increasing the brand’s presence in areas with a strong tourist vocation. With this goal in mind, a Blackfin mini-store has been opened inside Doce-18, an exclusive concept-house in San Miguel de Allende, the colonial city declared UNESCO heritage site which is a magnet for tourists who come to visit it from all over the world. In addition, the coming months are set to see Blackfin’s introduction in a top-flight Mexican optician chain with stores in the country’s main airports, as well as the direct opening of further shop-in-shops inside renowned Boutique Hotels.”

SPONSORED VIDEO

SPONSORED BY ESSILOR

Introducing CrizalⓇ Rock™

Did you know three out of four people wipe their lenses on their clothes?* Or that one out of three people accidentally drop their glasses at least once a week?* It's no surprise, then, that 93 percent of wearers consider scratch-resistance an important characteristic when choosing lenses.* To prove the durability of new Crizal Rock lenses, we ran tests inspired by real life situations. To learn more about new Crizal Rock, the most scratch-resistant Crizal No-Glare lenses ever made, visit EssilorPRO.com/Crizal-Rock. *Study conducted by ⒸIpsos - Risky behaviors of eyeglass wearers - consumer quantitative research 2019 - declarative results - USA - n= 2345 eyeglass wearers

Promoted Headlines

Advertisement

Advertisement

Subscribe

INVISIONMAG.COM
BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Most Popular