CLEVELAND, OH — Blue Point Capital Partners has acquired eyebobs, a producer of premium reading glasses.
Eyebobs joins Blue Point’s newly formed eyewear holding company following the firm’s March platform investment in Europa Eyewear. Founded in 1977, the family-run Europa is one of the largest independent eyewear companies in the U.S., according to a press release.
Financial terms of the eyebobs deal were not disclosed.
Eyebobs was founded in 2001 “to address the gap between inexpensive readers sold in the mass market and designer frames sold by optical retailers.”
More from the release:
eyebobs began with a mission to “create original readers for original people” and has since transformed into a successful omnichannel brand with an exceptional product design aesthetic and a highly engaged customer base.
“We see tremendous opportunity for growth in the eyewear market and could not be more pleased to have Europa and eyebobs as part of our portfolio. The combined strength of these well-established companies will allow us to unlock growth for both organizations by leveraging their proprietary brands, leading design capabilities and differentiated B2B and B2C models,” said Blue Point Partner John LeMay. “The Blue Point team is fully committed to providing the resources both companies need to grow.”
In addition to Blue Point’s experience working with family-owned businesses and its expertise within the optical industry, accomplished industry leaders Jeff Cole and Holly Rush will serve as board members and advisors to the Company, providing guidance to the eyebobs management team.
“Europa and eyebobs have highly complementary capabilities, as well as like-minded cultures and values, making this investment a natural next step in the development of our eyewear platform,” said Blue Point Operating Executive Holly Rush. “eyebobs’ distinct brand and value-proposition truly resonate with consumers. With the capabilities and strengths of Europa, we believe this is a powerful combination poised to expand the brand’s reach and capture significant growth opportunities.”
