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BonLook Buys EyeMeasure Optical Measurement App

The tool can be used with the iPhone X or more recent versions.

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MONTREAL — BonLook has acquired EyeMeasure, a technological application that obtains various measurements necessary for prescription eyewear purchases. The app “will blend a suite of optical retail technology products that will be offered to a wider professional public in the next few weeks,” according to a press release from BonLook.

Financial terms of the deal were not disclosed.

EyeMeasure allows the user to measure pupillary distance and bifocal segment height. The technology “allows for instant measuring with increased precision when compared to other technologies currently used in the e-commerce sector,” according to the release. It also includes virtual try-on and frame digitization features.

The tool can be used with the iPhone X or more recent versions.

“Innovation is one of BonLook’s core values, and this new acquisition allows us to move closer to our objective of improving eye care service and prescription eyewear purchase accessibility in-store and online,” said Louis-Félix Boulanger, BonLook’s chief operating officer and co-founder. “For several months now, BonLook has been working to identify solutions that can address changes in the industry, while developing new technological tools that we will not only be able to use but also share with other players in the industry. We are currently reinventing systems that will allow eye care professionals to gain access to greater potential for expansion in terms of e-commerce and to reach more customers in an innovative and efficient manner.”

The release continued:

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This strategic acquisition is part of BonLook’s growth plan. In addition to pursuing its sales operations in-stores and online, the company aims to act as a vector of technological innovation in the field of optics.The company will enable other businesses equipped with a transactional site to implement the application to take measurements and to access its software development kit (SDK). This will allow partners to develop their own mobile applications and to benefit from the measurement and virtual try-on features. From now on, the EyeMeasure application will be included among BonLook’s services while remaining available to the general public without charge on the Apple App Store.

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at [email protected].

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