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California Optometric Association Names President

Dr. Ronald Seger is a practicing optometrist in Mountain View.

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(PRESS RELEASE) SACRAMENTO, CA – The California Optometric Association announced that Ronald G. Seger, OD, will be its new president. Seger is a practicing optometrist in Mountain View who has been active in advocating for patients over his five-decade-long career, with a particular focus on promoting the benefits of a strong eye doctor-patient relationship in overall health. Seger’s lifelong commitment to optometry runs in his family; his father Charles E. Seger served as president of COA in 1960.

“I am honored to have been selected by my colleagues to represent our patients and our profession as president of the California Optometric Association. While the day-to-day practice of optometry has changed significantly in the nearly 60 years since my father held this position, the core value of our profession remains the same: a commitment to our patients’ overall health and wellness,” said Seger. “I look forward to building on COA’s leadership in educating the policymakers and the public on the value optometrists have in Californians’ health as the state confronts new challenges including an epidemic of diabetes that can take patients’ lives as well as their sight. COA’s advocacy for expanding vision care and eye health, along with bringing provider Medi-Cal rates up from near-worst in the nation, will have a direct improvement in patients’ lives and health.”

“The California Optometric Association is excited to be working with Dr. Seger to strengthen optometry’s role in Californians’ eye health and improving access to healthcare for California’s underserved populations,” said Bill Howe, executive director of the California Optometric Association. “Through his decades of advocacy for patients, Dr. Seger’s influence on optometry and healthcare extends far beyond the exam room. In his new role, Dr. Seger will lead COA’s effort to provide California’s optometrists with the tools needed to provide excellent vision care and attract the best and brightest new doctors to this life-saving profession.”

Previously, Seger served as the president of the COA Santa Clara County Optometric Society, as a COA trustee, and on the Vision West board. Seger also worked as a research optometrist at Bausch & Lomb, Dow Corning and CooperVision. At Dow Corning, he developed and patented the design for Silsoft silicone rubber contact lenses, which are still in use for aphakic infants and children today.

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Etnia Barcelona Foundation Partners with Von Miller’s Von’s Vision Foundation

Etnia Barcelona is set to become the exclusive provider of fashionable frames for Von’s Vision Centers.

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(PRESS RELEASE) – In continuation of expanding its growth and outreach efforts in the U.S. market, Etnia Barcelona has announced a partnership with Linebacker Von Miller of the NFL’s Denver Broncos and his charitable foundation, Von’s Vision. With support from its own foundation, Etnia Barcelona is set to become the exclusive provider of fashionable frames for Von’s Vision Centers, one of the signature community outreach program’s Von’s Vision.

The newest program of Miller’s foundation, Von’s Vision Centers allow in-need students to receive vision care on an ongoing basis without the burden of transportation. These new centers are a customized optical center kiosk, located at select Boys & Girls Club facilities in Metro Denver and soon-to-be Texas A&M University, that hold fashionable eyewear and accessories, creating a unique and exciting optical center on wheels.

Volunteer medical providers, provided through Hero Practice Services, will use portable equipment to conduct onsite eye exams and the children and young adults will “shop” for fashionable eyewear, provided by Etnia Barcelona Foundation. Once ready, their fulfilled glasses with lenses will be delivered back to the participating Von’s Vision Center location for a reveal day.

As a part of their contribution the Etnia Barcelona Foundation has recently donated over 3,000 frames with its anticipation for the Von’s Vision Center to serve a minimum of 600 children this year alone. The first Vision Day will commence on May 14, 2019, with a combination of several other charitable events throughout the year.

Together, Etnia Barcelona hopes to continue our partnership in the years to come and expand the outreach of both programs across the entire United States.

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L’Amy America Launches Tri-Flex Performance Series

It offers a 3-point, self-adjusting temple tip system.

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(PRESS RELEASE) NORWALK, CT – America’s athletic wear originator, Champion brings a new 3-tiered sub collection of performance-based eyewear, to a market thirsting for heritage sport brands offering value-added features and true performance.

Perfectly suited for active lifestyles, Champion’s new Tri-Flex collection offers a 3-point, self-adjusting temple tip system which provides custom fit, secure grip, and on face stability. The tip, which adjusts from 1 to 90 degrees downward, gently but securely fits over the mastoidal bend, allowing the frame to fit snuggly and comfortably over the ear. An easy click and the system is engaged-the wearer can perform any task from basketball and golf to yard work and boating without worry of frames slipping, bouncing, or moving around during wear. Offering the same security as other eyewear retaining devices, the Tri-Flex tip is built-in to the frame. No extra “cord” required to insure frame security.

The Tri-Flex collection is comprised of 5 ophthalmic models for adults (2 in Extended Size), 4 ophthalmic models for tweens, and 4 sunglasses also for adults. With features such as handmade acetate and stainless steel fronts, optical quality polarized lenses and custom-crafted color selections, the new Tri-Flex series offers the same fine quality construction and powerful consumer brand recognition as its core eyewear collection.

L’Amy America Lifestyle Brands Director, Connie Reiss reminds “Champion was Lyst.com’s #2 most-searched brand of 2018. We are fueling this explosive brand-trajectory with the Tri-Flex series of eyewear, while ultimately drawing upon Champion roots of athletic functionality.”

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Coburn Technologies New National Sales Manager for Diagnostics Instruments

He will focus on diagnostic instruments for the United States market.

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Ezequiel Lukin

(PRESS RELEASE) SOUTH WINDSOR, CT – Coburn Technologies, Inc. welcomes Ezequiel Lukin as its new national sales manager, with specific focus on diagnostic instruments for the United States market.

“Ezequiel is a great addition to our team,” states vice president of sales, Wayne Labrecque. “Our diagnostics product line is an integral part of our business, and with a growing interest in our products, as well as new product development, we are confident Ezequiel will strategically build our business further.”

Lukin is an experienced veteran in the optical industry. As the former global sales manager for Volk Optical, Lukin brings more than 20 years of sales and optical experience to Coburn Technologies. His experience includes general sales with a specific focus on diagnostics instruments to eye care practitioners in the United States, Latin America and Europe.

“I am excited to be joining Coburn Technologies,” Lukin said. “Coburn is a well-respected company in the industry, and I believe that with my experience and their history, we will drive the company’s share in the diagnostics instruments market to new heights.”

Lukin joins Coburn Technologies’ sales team, which has recently added a number of industry veterans including Marina Vaynberger, international regional sales manager, Al Bednar, director of laboratory sales, Mark Kaplan senior territory sales representative and Jason Frank, sales manager for Latin America.

“Ezequiel represents the latest addition to strengthening our international sales organization,” states Alex Incera, president of Coburn Technologies. “With specific focus on developing our ophthalmic instruments business, Ezequiel is an integral addition and will help drive our diagnostics product offering and market leadership.”

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