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Casper Opens Interactive Shop Concept

Housed in Costa Mesa, Calif., the renovated shop includes a pillow testing lab.

Published

1 year ago

on

January 29, 2024

By

INVISION Staff

Casper Opens Interactive Shop Concept

PHOTOGRAPHY: Courtesy of Casper Sleep

DTC mattress brand Casper Sleep (New York) opened its renovated 2700-square-foot shop in Costa Mesa, Calif., after a design inspired by its research and development arm.

Filled with digital screens and interactive materials, the shop interior features the Pillow Lab for guests testing the brand’s pillows and the Snooze Bar – a consultation area to help customers pick products. For an even more personalized touch, the Bedroom DeZzzign Center provides personalized sleep setups based on the customer’s preferences.

Related Topics:merchandising

INVISION Staff

Since launching in 2014, INVISION has won 31 international journalism awards for its publication and website, including the prestigious Neal Award for Best Single Issue in 2019. In 2024, the publication celebrates its 10th anniversary of serving eyecare professionals. Contact INVISION's editors at editor@invisionmag.com.

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