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Cherry Optical Lab & Horizons Optical Announce New Strategic Partnership

Cherry Optical Lab partners with Horizons Optical, bringing innovative solutions to the optical industry.




(PRESS RELEASE) GREEN BAY, WI —The company announces that Horizons Optical, an ophthalmic technology company based in Barcelona, Spain, is, from now on, a strategic partner in technology providing disruptive and differentiated solutions within the optical ophthalmic industry. Horizons Optical is the visionary behind unique innovations in the field of progressive lens surfaces, anti-reflective coatings, and revolutionary retail solutions. 

“We are firmly convinced that strategic partnership with Cherry Optical Lab accelerates the implementation of new technologies in the US market oriented towards a better quality of optical solutions and service,” said Santiago Soler, CEO of Horizons Optical. “Horizons Optical aims to deliver a better vision to society in combination with an exciting in-store experience, and we are confident that Cherry Optical Lab is the perfect partner thanks to their commitment to optical quality, customer focus, and strategic vision.” 

As President of Cherry Optical Lab, I am personally excited about this partnership, having witnessed the advanced technologies of Horizons in action earlier this year. We are committed to being a part of Horizons’ dynamic and future-oriented vision and are eager to provide Eye Care Professionals with innovative solutions from an independent partner. Their new technology and products, such as the ThinMax lenses and Horizons’ patented gaze dynamics technology called mimesys, which uses virtual technology and AI, will revolutionize the industry. We are sincerely interested in the future and the possibilities that lie ahead. Please do not hesitate to contact Cherry Optical Lab to learn more about these new products and how we can help you take your practice to the next level.


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