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Essilor of America Celebrates Launch of Transitions Signature Gen 8

It comes with the introduction of the ‘Essilor Next Gen’ buy one, get one offer.

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(PRESS RELEASE) DALLAS, TX – Essilor of America kicked off back-to-school season with the launch of the Essilor Next GEN Offer, a consumer promotion designed to enable eyecare professionals to recommend the new Transitions Signature GEN 8 lenses to more patients and increase overall practice revenue while providing patients with their best vision possible. From July 10 through Dec. 31, 2019, when patients purchase Transitions Signature GEN 8 lenses with select Essilor lenses from participating practices, they can receive a free bonus pair of clear, qualifying lenses with frame purchase.

Engineered with proprietary technology, Transitions Signature GEN 8 lenses, the best overall photochromic lenses, provide all of the benefits patients want: protection, outdoor darkness, full indoor clarity, responsiveness and long-lasting performance with improved activation and fade back speed. In fact, 9 out of 10 Transitions lens wearers are satisfied and would repurchase.

The Essilor Next GEN Offer allows patients to customize their lenses to best fit their vision needs. When they purchase Transitions Signature GEN 8 lenses with any Crizal, they can choose between Varilux X Series T, Eyezen + or Essilor Single Vision lenses to qualify for a free pair of lenses with the offer2. For their free clear pair, patients can select any Crizal on any Varilux, Eyezen+ or Essilor Single Vision lenses.

“The Essilor Next GEN Offer will provide our customers a powerful incentive to increase trial of Transitions Signature GEN 8 lenses with all patients. We have designed the offer so that patients can choose from any single vision lenses with Crizal and Transitions Signature GEN 8, to ensure that our customers have a compelling tool to win during the critical back-to-school season,” says Sherianne James, senior vice president and chief marketing officer, Essilor of America. “We don’t want our customers to miss out on the opportunity with single vision wearers and we want them to recognize that many single vision patients desire their guidance and expertise. They trust their eyecare professionals to recommend the best lenses for them and with this offer, they can feel confident to introduce them to a superior photochromic experience and our best-in-class brands at an incredible value.”

In an effort to amplify awareness of the Essilor Next GEN Offer and generate patient traffic for its eyecare provider partners, Essilor will launch an extensive consumer advertising campaign consisting of national TV, connected TV, digital advertising including video and display ads, in-store advertising, and geo-targeted and smart search ads.

“From our advertising investment to our compelling promotion, we will bring Transitions Signature GEN 8 lenses to more consumers of all ages. We are committed to delivering exceptional support to our partners to deliver the best patient experience in the market,” James adds.

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Any qualifying eyecare practice is eligible to participate in the Essilor Next GEN Offer. To participate, eyecare professionals must enroll their practice at MyEssilorLabs.com, PartnershipRewardsPortal.com, MyIDDLabs.com and/or Nassau247.com. Enrollment started June 3 and ends Dec. 30, 2019. Promotion period is July 10 (or enrollment date, whichever is later) until Dec. 31, 2019. Visit EssilorUSA.com for more details, full terms and conditions.

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Press Releases

Coburn Technologies Introduces TruBlu Edging Pads

It’s a general-purpose blocking pad.

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(PRESS RELEASE) SOUTH WINDSOR, CT – Coburn Technologies, Inc. introduces TruBlu edging pads. Compatible with all types of lens materials, styles and base curves, TruBlu is a general-purpose blocking pad, which also provides a secure bond on most AR coatings. TruBlu edging pads are manufactured at the Coburn manufacturing facility in South Windsor, Connecticut.

“With proven performance at various testing facilities worldwide, TruBlu Edging pads are engineered for excellent adhesion,” states Khristina Selley, consumables sales manager at Coburn Technologies.

“TruBlu also provides excellent torque resistance with clean removability from the lens and block,” states Selley. She added, “TruBlu edging pads are available in most common shapes and configurations with a precision die cut.”

TruBlu edging pads will be showcased at this year’s Vision Expo West in Las Vegas at booth LP6075 and are also available through Coburn’s brand new e-commerce site, www.shopcoburn.com, where eye care professionals can conveniently order consumables and spare parts. For more information, visit the site or directly contact a representative at 1-800-COBURN1.

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Innovega Launches Equity Crowdfunding Campaign with Crowdfunder

Funds will be earmarked to move Innovega’s eMacula toward commercial launch.

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(PRESS RELEASE) BELLEVUE, WA — Innovega Inc., a company engaged in developing stylish, lightweight, wearable display technology with a panoramic field of view for virtual and augmented reality, launched an equity crowdfunding round with Crowdfunder, a leader in funding high-growth ventures. Funds will be earmarked to move Innovega’s eMacula toward commercial launch.

Innovega’s eMacula is a wearable display system that includes patented disposable soft contact lenses (“smart lenses”) and a range of display eyewear (“smart glasses”). This combination system meets wearers’ parallel demands for lightweight, stylish eyewear and access to high-quality media with a high-resolution, panoramic field of view. eMacula provides a synthesis of features that is unavailable in other AR/VR products — which are typically encumbered by heavy, obtrusive headsets or eyewear with a narrow display field.

With a network of more than 130,000 entrepreneurs and investors, Crowdfunder is an equity crowdfunding leader for sourcing and funding high-growth ventures. Crowdfunder provides access to a global network of accredited investors who participate in funding startups.

Innovega’s business model allows established contact lens manufacturers to bring the eMacula system’s smart lenses to market, and allows multiple manufacturing and distribution partners to commercialize its display eyewear, configured for many applications or use cases. Its patented portfolio of Enhanced Retina Technologies covers the system of contact lenses and smart glasses, including key sub-systems such as eye tracking, and is protected by twenty-six filed patent applications and thirteen granted U.S. patents.

To learn more about Innovega and the eMacula system, and the opportunity for equity investment during the current limited-time funding round, please visit https://www.crowdfunder.com/innovega.

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Press Releases

VSP Global Premier Program to Launch National Consumer Advertising Campaign and Program Enhancements

This is in support of private practice.

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(PRESS RELEASE) RANCHO CORDOVA, CA – As part of its commitment to support private practice Doctors of Optometry, theVSP Global Premier Program announced it will launch a national consumer advertising campaign, designed to drive patients to Premier Program practices. Debuting later this month, a mix of television, radio, outdoor, and digital advertising will motivate patients to schedule an appointment at a local Premier Program private practice, where they can maximize their benefits and receive a personalized eye care experience.

Enhancements to the Premier Program were also announced to provide doctors more of what they are asking for: improved revenue opportunities, more patients, marketing and exclusive offers, as well as access to the best brands and robust staff training and education.

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Through a new tiered loyalty framework, the Premier Program offers a competitive advantage to private practice through business-building benefits, increased patient traffic, and greater profitability.

“Doctors have asked for greater choice and flexibility, and we’re excited to expand the Premier Program in response to that feedback and support private practice’s ability to differentiate and compete,” said Michelle Skinner, VSP Global’s chief provider relations officer.

Practices can choose their level of participation from three new distinct tiers. To unlock the benefits, practices must meet tier criteria, including flexible combined purchases within the last 12 months from Marchon Eyewear, Altair Eyewear, and VSP Optics. Qualifying practices must also offer consumer conveniences like retinal imaging, exclusive VSP ‘Member Extra’ offers, and free fittings and adjustments. Tiers and key benefits include:

  • Silver: Practices can leverage My Marketing Team to increase patient engagement and will have full access toPremier Academy360.
  • Gold: In addition to enjoying all Silver benefits, practices will receive thePremier Program banner, enhancing their listing on vsp.com to increase patient traffic, complete with online appointment scheduling and more. They will also enjoy special offers and discounts withPremier Program Partners.
  • Platinum: In addition to all Silver and Gold benefits, practices will unlockadditional payments and rewards. They will also have access to job posting andrecruitment services, as well as enhanced marketing services, including complimentary social media management and much more.

Practices can learn more at: EnhancedPremier.com

Additionally, in response to feedback from doctors, Premier Academy360 is a new educational platform which will soon be made available to practices participating in the Premier Program. Premier Academy360 will offer comprehensive training and education programs tailored to VSP network doctors and staff. Designed to expand potential practice services, enhance the patient experience, and save doctors time and money on staff development, it will include 24/7 online education, webinars, and in-person workshops.

Since the Premier Program’s inception in 2013, $9.2 billion in revenue has been delivered to participating practices, with over 32 million patient visits – with nearly half of them being new patients. Data shows that practices with the Premier Program banner average 2 times more clicks on the vsp.com ‘Find A Doctor’ directory than those without. In 2018, VSP sent 1.4 million members direct marketing encouraging them to visit Premier Program locations to maximize their vision benefits and take advantage of special offers, which helped reduce out-of-network claims.

“In fulfilling our mission of helping people see, we remain committed to connecting VSP members with the core of our network – Premier Program private practices,” added Michael Guyette, president and CEO of VSP Global. “We’re excited by these new investments in the program because they are critical to fulfilling that commitment.”

Additional investments and business-driving initiatives will be announced through the end of 2019, with more to debut at ‘SHiFT19,’ the annual Premier Program meeting in late October.

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