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Expo Records Record Attendance, Buying Choices

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International Vision Expo & Conference concluded on September 20 at the Sands Expo & Convention Center in Las Vegas following four days of product-launches and a robust education program, proving that the event is the industry’s top choice for learning and is the preferred buying event. 

Preliminary attendance reports indicate the event attracted over 12,500 attendees, following 2013’s record-breaking 25th anniversary year. More than 450 brands were showcased in an exhibit hall spanning the length of three football fields, and attendees were introduced to more than 400 hours of new and popular Continuing Education developed by a conference advisory board representing the breadth of the field.

International Vision Expo is the eyecare profession’s largest destination for learning and discovery and, most importantly, fulfilling needs to purchase the newest products and technologies.

The annual New Product Showcase, one of the event’s biggest attractions, unveiled the next generation of frames, sunwear, optical technologies and designer trends. This year’s winners: Amphibia Sports, LLC (1st place), Avantek Eyewear by Hoya (2nd place), and Specs of Wood (3rd place) represented attendees top picks for 2014, and helped to spur interest in the variety of innovations found throughout the exhibit hall.

“I come to Vision Expo every year to buy frames and [take advantage of] good show specials,” said Phuong Quach, O.D., Castaic Optometry. “I get some classes in, but I mainly go to the exhibit hall. This is the one time I make big purchases that will last the whole year.”

Notably, over 4,200 eyecare professionals participated in Continuing Education for Vision Expo West 2014, taking advantage of courses that focused their content around hot clinical and business topics such as healthcare reform, the implications and future of wearable technology, and improving the diagnosis, treatment and management of eye diseases.

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“Vision Expo is at the forefront of providing education that directly addresses the questions that eyecare professionals’ are receiving from their patients and customers,” said Tom Loughran, group vice president, Reed Exhibitions. “This year’s new Wearable Technology track is an example of how our education program is evolving based on ongoing attendee feedback that tells us they come to Vision Expo to see new products and the latest technology that is resonating with informed consumers, and that is shaping the future of the profession.”

To enhance the education experience, Vision Expo launched an interactive education format called crowd sourced learning to rave reviews. Crowd sourced sessions put the attendees in control of driving the content they want and need the speakers to cover. By pairing dynamic and diverse speakers with the technology to deliver this new learning platform, the Conference delivered memorable programs that will set the bar for learning in the future. Moreover, the investment in these tools reinforced the influence new technology is having across all aspects of the Vision Expo Experience.

“The dynamics of the eyecare industry are changing rapidly and Vision Expo is at the epicenter of those changes, delivering education and exhibiting opportunities that instill knowledge, passion and foster new ideas,” said Deborah Castor, vice president, Shows & Meetings for The Vision Council. “Vision Expo brings together visionaries from every corner of the eyecare community. The event is the most vibrant platform for showcasing the business, technical and healthcare innovations that are revolutionizing the industry.” 

International Vision Expo & Conference conducts a detailed, third-party audit of attendance at International Vision Expo West. Verified figures by a third-party auditor will be available in November. For more information about International Vision Expo West, including event highlights, images and video recaps, visitwww.visionexpowest.com, or connect on Facebook (www.facebook.com/visionexpo), Twitter (@VisionExpo), Instagram (intlvisionexpo), and YouTube (http://www.youtube.com/user/IntlVisionExpo).

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Press Releases

Transitions Optical Names Innovation Award Finalists

Winners are to be announced during the 24th Annual Transitions Academy Event.

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(PRESS RELEASE) PINELLAS PARK, FL – Transitions Optical Inc. has named the finalists for its annual Transitions Innovation Awards program, which recognizes both individuals and companies for their innovative efforts to support the Transitions brand over the past year. The finalists will be honored during Transitions Academy, Feb. 2-5, 2020, where the winners will be announced.

“Our finalists have displayed a passion for the Transitions brand that is truly unmatched. Through their creativity and ingenuity they have taken our products and brand to the next level,” said Jose Alves, general manager, Americas, Transitions Optical. “We cannot thank these businesses and individuals enough for their loyalty and willingness to promote the brand.”

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2019 Transitions Brand Ambassador

The Transitions Brand Ambassador award celebrates an individual who best showcases their dedication to be an influential advocate of the Transitions brand. The 2019 finalists include:

• Edward C. August, Professor – CUNY, MBA, ABOM, and President of August Enterprises (Cranford, NJ)
• Daniel Brunson, Optician – Hicks Brunson Eyewear (Tulsa, OK)
• Jennifer Chinn, O.D. – Dr. Chinn’s Vision Care (San Diego, CA)
• Roxanne Fermin, O.D. – Priority Vision Optometry (Los Angeles, CA)

U.S. Eyecare Practice of the Year

The U.S. Eyecare Practice of the Year title recognizes independent eyecare practices in the U.S. that are actively promoting healthy sight to their patients and within their local communities, and who have demonstrated excellence in supporting the Transitions brand. The 2019 finalists include:

• Springhill Eyecare (Springhill, TN)
• Associates in Family Eyecare (Johnstown, PA)
• Lake Havasu Family Eyecare (Lake Havasu City, AZ)

Canadian Eyecare Practice of the Year

The Canadian Eyecare Practice of the Year title recognizes independent eyecare practices in Canada that are actively promoting healthy sight to their patients and within their local communities, and who have demonstrated excellence in supporting the Transitions brand. The 2019 finalists include:

• Eye Station Optical (Richmond, British Columbia)
• LOPTICIEN.CA (Rosemère, Quebec)
• Vision Care Centre (Scarborough, Ontario)

U.S. Retailer of the Year

The U.S. Retailer of the Year title is awarded to a retailer in the United States for actively supporting the Transitions brand and demonstrating a commitment to enhancing the vision of their customers and communities. The 2019 finalists include:

• Henry Ford OptimEyes
• Costco Optical
• LensCrafters

Canadian Retailer of the Year

The Canadian Retailer of the Year title is awarded to a retailer in Canada for actively supporting the Transitions brand and demonstrating a commitment to enhancing the vision of their customers and communities. The 2019 finalists include:

• Grimard Optique
• Costco Optical

Best in Marketing

Best in Marketing honors an individual or company for their creative and strategic marketing tactics to effectively promote the Transitions brand or Transitions family of products among customers or within their communities. The 2019 finalists include:

• Springhill Eyecare
• Value Optical
• Bonlook

Best in Training

The Best in Training award celebrates an individual, company or educator that has shown creativity in developing or offering training and education opportunities that include dispensing photochromic lenses, the Transitions brand or Transitions family of products. The 2019 finalists include:

• Walman Optical
• Costco Optical – Canada
• LensCrafters

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Press Releases

National Association of Vision Care Plans Vision Health Retreat Set for April 20 – 22, 2020

Attendance is open to NAVCP members and sponsors only.

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(PRESS RELEASE) WashingtonWASHINGTON, DC – The National Association of Vision Care Plans (NAVCP) announced that it will host its Vision Health Retreat April 20 – 22, 2020 at the CIVANA Wellness Resort and Spa in Carefree, AZ.

The event, held for the past few years as the Vision Health Summit, will bring together current association members and NAVCP sponsors to participate in facilitated roundtables and a variety of networking activities. This new, retreat format is aimed at identifying opportunities for the association to more fully engage on industry trends currently shaping the managed vision care industry. These include telehealth, treatment and billing coding, and other topics that advance managed vision care industry business practices and improve the patient experience.

“NAVCP is evolving its annual event because our membership wanted to use the time to collaborate on solutions to improve healthcare quality, access to care and the patient experience for our industry.” said Julian Roberts, NAVCP executive director. “NAVCP is very fortunate to have so many of the industry’s leaders as members. We expect this year’s event to be very productive.”

Attendance is open to NAVCP members and sponsors only. The deadline for the early bird registration discount is January 31, 2020. Registration can be completed online at https://navcp.org.

Organizations interested in 2020 Vision Health Retreat sponsorship or becoming a NAVCP member should contact Amy Seiler, Marketing and Membership Director, at (502) 403-1122, ext. 101 or aseiler@navcp.org.

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Press Releases

SECO 20/20 Expands Advanced Learning with Groundbreaking New Formats

Focused on providing learning for every office member, sessions will provide actionable takeaways and business best practices.

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(PRESS RELEASE) ATLANTA, GA — SECO 20/20, the world’s leading annual conference providing the optometric profession outstanding educational opportunities since 1923, has enriched its already robust options for advanced learning. Launching at the 2020 conference, SECO will introduce diverse methods for idea sharing to support professionals to manage the changing landscape of clinical, technical, and administrative health care. These enhancements include the addition of new programs, new learning formats, and a strategic MedPro360 initiative in collaboration with the Allied Ophthalmic Professionals committees, SECO’s commitment to world-class education continues to be the foundation for the annual meeting.

“It is important that we continue to grow and evolve as an organization to meet the needs of our profession, our doctors, and all professionals working in the practice,” said Max Ernst, OD, President of SECO International, LLC. “We are proud of the caliber of education offered annually at SECO and we believe this next step will be instrumental in helping drive practices to the next level.”

Program Highlights:

Advanced Learning Courses: 80+ courses developed for technicians, opticians, paraoptometrics and office administrators. These Advanced Learning Courses will teach every member of an optometry office staff best practices for patient care, practice management, and business-related best practices.

Groundbreaking use of 3D Technology in the classroom: Optometric professionals will have the opportunity to learn and hear from world-renowned surgeon, Harvard’s John Miller, M.D, the latest surgical techniques using high definition, 3-D surgical videos.

MedPRO360 Practice Management: 34+ courses developed to deliver business intelligence and strategy resources for all eye care professionals. Led by optometric business gurus, the already sold out facilitated learning labs are designed to provide peer-to-peer sharing among office professionals.

Specs Buyer’s Certificate Program: 14+ hours of curated CE features interactive sessions on how to plan, purchase, promote and sell office frame inventory and drive marketing mix business decisions that will result in a profitable bottom line and loyal customers.

Allied Healthcare Professionals “New to the Office Series”: This new, 6+ hours series of sessions will focus on key topics including for Opticians and Technicians and Ocular Anatomy, Technician, Optical, and Front Desk. This content will best serve new office staff and will provide tools and takeaways for cross-training office team members for efficiency.

The VIP “Bring Your Team” Experience at SECO 20/20: Register five or more members of your team to attend SECO 20/20, and SECO will extend a variety of exclusive benefits including a discounted registration. For offer, details visit AttendSECO.com.

New registration packages allow attendees to invest in their profession. Packages are customizable to fit any budget. More information can be found at AttendSECO.com. For more information and to register for the world’s largest continuing education conference for ophthalmic professionals set for March 4-8, 2020 in Atlanta, GA, visit AttendSECO.com.

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