(PRESS RELEASE) NEW YORK, NY — EYECON, the luxury eyewear show and cultural platform held in New York City, announced its official roster of 2026 Brand Partners and key early indicators ahead of its second edition. Designed to support meaningful commercial connections between luxury brands and premium retailers, EYECON 2026 will take place March 6–8, 2026 at The Glasshouse, during New York Eyewear Design Week.
Building on strong momentum from its inaugural year, EYECON continues to position itself as a discovery-led marketplace for luxury eyewear—bringing together a curated mix of heritage craftsmanship, emerging designers, and next-generation independent brands.
“EYECON was built to be the discovery engine for luxury eyewear in the U.S.—the place where buyers and press can see what’s next before the rest of the market catches up,” said Tarrence Lackran, Founder and Managing Director of EYECON. “We’re not trying to be the biggest show—we’re building the most curated, the most intentional, and the most design-led. New York is the global stage for that kind of introduction, and for 2026 we’re bringing in a powerful wave of independent brands with real design authority. When nearly one-third of our brand partners are exhibiting in the U.S. for the first time, it’s a signal that eyewear is shifting—and EYECON is where that shift becomes visible.”
Mondottica Group, which will participate in EYECON 2026, and will showcase Off-White Eyewear and Palm Angels Eyewear, both exhibiting in the U.S. for the first time.
“Mondottica Group is thrilled to support EYECON, the premier U.S. trade show for luxury eyewear,” said Tony Pessok, CEO of Mondottica Group. “The ultimate stage, EYECON offers an upscale backdrop to debut our latest luxury brand partners, Off-White and Palm Angels, to the U.S. market.”
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Also joining the EYECON roster is SATO, an independent luxury eyewear brand out of Paris, that will debut in the U.S. for the first time. “EYECON is exactly the type of platform that supports independent designers,” said the founders of SATO. “It’s curated, it’s intentional, and it attracts retailers who are looking for what’s next—not what’s already everywhere. We’re proud to be part of the 2026 edition.”
EYECON 2026 Brand Partners include: AHLEM, LAPIMA, Leisure Society, DITA, DITA Lancier, Max Pittion, Sauvage, Shady Characters, Selima Optique, Piero Massaro, Diffuser Tokyo, Oscar Magnuson, Silhouette, KURO Athletics, For Art’s Sake, Yoshinuri Ayoma, Factory 900, Lazare.Studio, Cherry Optical Lab, COTI Vision, OGI, Article One, Seraphin, SCOJO, Valdo, and Gigi Studios.
Participating brands exhibiting in the U.S. for the first time at EYECON 2026 include: SATO, AKILA,VOA Collective, ESMONT, Off-White, Palm Angels, Port Tanger, Sestini, Toulch Rimless, Ducloux Lunettes, Annu, Skans, Redolence, A-Morir, and Diamante.
Momentum continues to build ahead of the second edition, with 2026 registration up 30% over last year to date.
In addition to the exhibit experience, EYECON will once again present EYECON[VERSATIONS] Live, featuring a robust schedule of industry discussions, interviews, and continuing education sessions exploring topics at the intersection of luxury, design, retail strategy, and the future of eyewear. Details surrounding the 2026 EYECON[VERSATIONS] Live lineup, including featured speakers, topics, and session schedule, will be announced soon.
EYECON 2026 will take place March 6–8, 2026 at The Glasshouse in New York City.
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Registration is now open for qualified industry professionals and press: www.eyecon.show
