Eyewear Firms Partner with Maker of Tiny Attachable Camera

It will launch at Vision Expo East.

PogoTec has formed strategic partnerships with several designers and marketers of prescription and non-prescription eyewear to manufacture and distribute compatible frames for PogoCam, which it says is “the world’s smallest wearable camera attachable to eyewear.”

PogoCam was set to be showcased for the first time at the Jan. 5 ShowStoppers media event during the Consumer Electronics Show in Las Vegas. Joining PogoTec were representatives from FGX International, ClearVision Optical, Argus Vision and Vista Eyewear.

On display were more than 25 frame styles with PogoTrack, a proprietary universal platform for a wide range of future electronic wearable devices.

“Additional future potential compatible wearables could be, by example only, an alertness monitor to prevent drivers from falling asleep and a UV meter to prevent sunburn by alerting users when exposed to damaging rays,” PogoTec said in a press release.

The display included:

• 12 styles of Foster Grant sunglasses by FGX International (six styles in two colors each).
• 12 styles of Ocean Pacific eyewear from ClearVision Optical in both prescription optical and sunglass categories.
• A complete line of Argus Vision sunglasses in a rugged and lightweight wrap design.
• Designs from Vista Eyewear, an Italian designer and manufacturer known for handmade frames.

“Our user-friendly PogoCam interface, combined with our frame partners’ innovative frame styles with many more to come in the future, makes PogoCam accessible and appealing to any lifestyle,” said Ron Blum, founder, president and CEO of PogoTec.

He added: “We are experiencing a turning point that will make hand-held photography cumbersome and obsolete.”

PogoCam attaches magnetically to eyewear having a proprietary track called PogoTrack. The technology allows people to “look and shoot” up to 100 photographs or two minutes of continuous HD video with audio (or 12 ten second clips).

Plans call for PogoCam and PogoTrack to be available in 2017 at eye care offices, optical shops, big box and specialty stores in the U.S., as well as online. PogoCam, including its wireless Smart Case and other accessories will have a suggested retail price of $149.00.

The product will officially launch on March 30 at the International Vision Expo East Conference in New York.