Connect with us

Sanity Files

From Girl Friday to Office Manager, How One Asheville ECP Stays Sane

She loves “taking a negative and turning it into a positive.”




Jessika Arena The Eye Center, Asheville, NC

Eleven years into her optical industry tenure and Jessika Arena, office manager of The Eye Center in Asheville, NC, has solidly turned her “Girl Friday” job into a bonafide career. “I actually enjoy customer service issues,” she says. “I like the challenge of taking a negative and turning it into a positive.” But at the end of the day it’s their independence she loves the most. “My favorite thing about managing an optometric practice is that we are independent, we get to make (most) of our own rules, and our staff is like family.” Then there is her actual family, Izzy, the wonder pug, her 5-year-old daughter, Guinevere, and her husband, Michael. “He’s been my sounding board since I started in this industry. Sometimes I take his advice, sometimes I leave it, but he’s always there to listen.”

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at [email protected].




When You’re Passionate About Eye Care, the Right Technology Matters

Lisa Genovese, O.D., strives to give her patients the very best. At Insight Eye Care’s multiple locations, Dr. Genovese provides optimal care for her patients using the Reichert® Phoroptor® VRx Digital Refraction System. In this second Practice Profile Video from Reichert’s “Passionate About Eye Care” series, take a closer look and see how this eye care professional achieved a better work-life balance with equipment that’s designed and engineered in the U.S.A.

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.


Most Popular