Connect with us

Sanity Files

From Girl Friday to Office Manager, How One Asheville ECP Stays Sane

She loves “taking a negative and turning it into a positive.”




From Girl Friday to Office Manager, How One Asheville ECP Stays Sane

Jessika Arena The Eye Center, Asheville, NC

Eleven years into her optical industry tenure and Jessika Arena, office manager of The Eye Center in Asheville, NC, has solidly turned her “Girl Friday” job into a bonafide career. “I actually enjoy customer service issues,” she says. “I like the challenge of taking a negative and turning it into a positive.” But at the end of the day it’s their independence she loves the most. “My favorite thing about managing an optometric practice is that we are independent, we get to make (most) of our own rules, and our staff is like family.” Then there is her actual family, Izzy, the wonder pug, her 5-year-old daughter, Guinevere, and her husband, Michael. “He’s been my sounding board since I started in this industry. Sometimes I take his advice, sometimes I leave it, but he’s always there to listen.”

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at


Turn Patients Into Loyal Eyewear Shoppers

80% of patients are browsing eyewear online, are you influencing patients online before your competition? Join thousands of practices thriving with Optify, voted the #1 optical sales tool by EyeVote. Empower your opticians to save time, increase optical revenue, and maximize your EHR data and website with a seamless optical plug-in that keeps patients buying from YOU! Now through August 31st receive a $25 UberEats® gift card when you complete a 15 min demo. Book your demo here..

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.



Most Popular

Link partner: indobet autowin88 vegasslot77 mantra88 ligasedayu warungtoto login sbobet vegas4d indobet ingatbola88 ligaplay dewagg hoki368 qqnusa ligagg zeus138 bro138 bos88 ligaciputra