(PRESS RELEASE) Top Japanese eyewear producer CHARMANT Group has signed an exclusive, global licensing agreement with premium sports brand HEAD for the creation and distribution of optical frames and sunglasses. The new deal reflects the shared passion for superior design, innovation and technology that drives both of these champions to excel.
CHARMANT Group (CHARMANT) and HEAD have just announced a landmark partnership: starting January 2025, CHARMANT assumed sole responsibility for the design, development and distribution of HEAD optical frames and sunglasses. The initial optical and sunglass products resulting from this collaboration are set to launch in January 2026.
CHARMANT has witnessed stellar growth since its founding in Japan in the 1950s. In addition to becoming a global leader in high-quality optical frames and sunglasses, CHARMANT’s technological expertise has enabled the development of proprietary titanium material and production techniques — accomplishments that set it apart from its peers. CHARMANT designs and makes eyewear for leading fashion labels and its own house brands and distributes worldwide.
HEAD hardly needs an introduction. A household name, this international sport technology trailblazer has been wowing the world with innovative skiing and tennis equipment since the late 1940s. Today, HEAD remains at the forefront — a leader in the engineering of superior winter, racquet and swimming equipment, and a partner of athletic superstars from the worlds of high-performance alpine sports and tennis.
Mr. Koji Horikawa, President and CEO of CHARMANT, welcomed the new cooperation, saying, “We are excited about our new partnership with HEAD — a remarkable global entity that shares our core values: passion for Innovation, Craftmanship and High-quality. The collection of HEAD, as a prestigious and iconic sports brand, complements our portfolio and is a winning enhancement of our eyewear product range.”
Michael Huber, Vice President Licensing at HEAD, added, “We are thrilled to partner with CHARMANT, a company that stands for exceptional craftsmanship and innovation in the eyewear industry. We share the same philosophy and high standards when it comes to design, functionality, innovation, and performance. Throughout our discussions, we have come to appreciate each other, especially through our shared passion for sports. This collaboration brings together the best of both worlds. We are confident that this new range of HEAD eyewear will meet the high expectations of athletes and fashion-conscious consumers alike. We look forward to seeing the collection come to life and expanding its reach globally.”
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Charmant USA’s eyewear collections are available at your local eyecare practitioner store across the US. To learn more, visit www.charmant.com/us
