Press Releases

Gigi Hadid and Vogue Eyewear Launch Collection

Published

9 years ago

June 29, 2017

INVISION Staff

The frames retail for $140.

NEW YORK – Supermodel Gigi Hadid and Vogue Eyewear celebrated the Gigi Hadid for Vogue Eyewear collection on June 27 at Industia Studios in New York. The event launched the collection and kicked off the second chapter of the #SHOWYOURVOGUE campaign shot by Mert Alas and Marcus Piggott.

Hadid revealed the collection and campaign while celebrating with notables and influencers alike including Andrea Pejic, Skai Jackson, Jordan Barrett, Kitty Cash, Ian Mellencamp, Cipriana Quann, Mariah Strongin, Tatiana Price, Jazmin Grace Grimaldi, Hunter McGrady, Scott Lipps, Jenny Albright, Jeremy Kost and Luanna Perez-Garreaud. Guests were able to try the new styles and dance to music by Alexandra Richards.

Embracing the synergy between the Vogue Eyewear brand philosophy and her multifaceted personality, Hadid’s creative vision shapes an exclusive special collection that reflects the essence of the #ShowYourVogue campaign: It’s all about attitude.
The line includes four frames designed by Hadid.

According to a press release: “Playing on the Vogue Eyewear concept of ‘beauty that goes beyond beauty,’ Gigi channels the provocative, eclectic spirit of the 90s and the latest trends to reveal her very own V-side. From ‘model off duty’ to catwalk star, statement looks and retro-chic shapes interpret individual beauty from every angle, embodying the expressive confidence of women who wear their personality with pride.”

The Gigi Hadid for Vogue Eyewear collection retails for $140 and is available now on SunglassHut.com.

“Gigi’s amazing personality and fresh attitude perfectly match the #SHOWYOURVOGUE vision, and that’s why Vogue Eyewear chose her to embody its values and push the campaign to the next level,” said Greta Gervasini, Vogue Eyewear global marketing manager.

The press release notes that #SHOWYOURVOGUE is a campaign shot by Mert Alas and Marcus Piggott that “highlights a strong message for all women around the world.”

“Every woman has a v-side that reflects her own personality and attitude and makes her unique and beautiful, more than her external beauty,” the release explains. “#SHOWYOURVOGUE is an invitation for you to show the world your inner beauty.” INVISION Hadid2

Supermodel Gigi Hadid and Vogue Eyewear have launched the Gigi Hadid for Vogue Eyewear collection.

Cherry Optical Lab

Rooted in the Pursuit of Excellence.

Cherry Optical Lab is a family-owned, Independent wholesale optical Laboratory that produces lenses 24 hours a day, 5+ days a week, and is obsessed with making two things:

1. The world’s best lenses

2. The world’s Happiest Humans*

*Our team members, our customers, and their customers

We boldly believe that our job is to serve Eye Care Professionals and deliver excellence for patients, regardless of the prescription. That’s why we offer accelerated turnaround times for high-quality, high-standard lenses made by craftspeople who hold the same certifications as opticians.

All this is our effort to give Eye Care Professionals more ways to say “Yes” to their patients.

Learn More.