Golf Lenses Guaranteed to Be a Hole in One

Smart Ways To Sell Golf Lenses

Tom Harrigan, J.C. Reiss Optician, Morristown, NJ

Our go-to golf lens is a Maui Jim sunglass lens. We’re a small independent optical that opened 127 years ago and I find Maui Jim helps level the playing field by doing everything for us. Being a golfer myself, I like certain lens colors for golf so I recommend a brown or a rose-colored lens which helps read the greens better than a flat, gray lens. Generally, sunglasses double as the patient’s golf lenses unless they want to buy a second pair, say, a dark gray lens for fishing. When patients come in we ask them about their hobbies. This opens the conversation to talking about golf and, since I know the game myself, I discuss my recommendations with them. In addition to selling Maui Jim for golf, we also sell some Liberty Sport Switch frames with golf-tinted lenses.

Rob Curry, True Focus Eye Care, Port Richey, FL

Our two doctors are golfers and have photos of themselves playing in their exam rooms, so golf often comes up in conversation with our patients. Most of our golfers want to be able to track the ball from the tee to where it lands on the green so they will buy a distance prescription and/or bifocal lens. We use the Tifosi frame and lens package more than any other. Its new Enliven Golf lens comes standard in the frame (in plano) and if the patient wants an RX they can get it in the GT tint (golf/tennis). We personally tested it on the course and the results were overwhelming. It’s a non-polarized, color enhancing, green lens that allows you to read the cut of the greens more clearly and vividly than any other golf lens.