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HOYA Vision Care and WestGroupe Announce Partnership for Frame and Lens Packages

SPECTACULAR frame and lens packages deliver an all-in-one solution to help ECPs provide options for inflation-wary patients .




HOYA Vision Care and WestGroupe Announce Partnership for Frame and Lens Packages

(PRESS RELEASE) LEWISVILLE, TX — Ophthalmic lens technology leader HOYA Vision Care and leading eyewear company WestGroupe announced a new partnership to deliver an all-in-one frame and lens portfolio for complete pairs with attractive prices. ECPs can order HOYA lenses with WestGroupe frame lines from HOYA laboratories without the need to ship frames in. These packages are designed and priced to help ECPs compete with aggressive pricing from online optical sites with the option to upgrade to premium frames and lenses.

Frames from WestGroupe include the Superflex lines, Life Italia, Evatik, Fysh, Fysh Sun, Kliik, OTP, and OTP Sun. HOYA lenses include single vision, MySV, iD Lifestyle 3, Array 2, and Amplitude BKS, among other designs. HOYA’s durable anti-reflective coatings, Sensity Family of photochromics, and other lens options are also available.

“The second half of 2022 was financially challenging for many consumers, and according to Jobson Optical Research, 83 percent of ECPs report noticing patients trying to save money due to inflation,” said Simone Meskelis, Senior Vice President of ECP at HOYA Vision Care. “We are excited to partner with WestGroupe to offer an aggressively-priced yet high-quality solution for ECPs to deliver to their patients while meeting current market demands.”

“WestGroupe has always been focused on equipping independent eyecare providers with products, programs, and services that help them succeed and thrive in today’s competitive market. Partnering with HOYA on this initiative will do exactly that,” said Dennis Davis, Vice President of US Sales for WestGroupe.

SPECTACULAR fame and lens packages:

  • Products: Packages use simplified pricing with Superflex and Superflex Kids frames in single vision with options to upgrade to premium HOYA progressive lenses, anti-reflective coatings, and premium WestGroupe frame lines.
  • Visionary Alliance: Lenses qualifying for Visionary Alliance ordered in SPECTACULAR frame and lens packages are eligible for Visionary Alliance points for enrolled accounts – see for details or to enroll.
  • Warranties: Frames and lenses are backed by HOYA and WestGroupe under their standard policies.
  • Package Delivery: No need to remove frames from the board! Frame inventories are kept on hand at HOYA laboratories, and orders are delivered edged and complete for the best possible experience.

ECPs interested in taking advantage of the SPECTACULAR frame and lens package should speak to their HOYA or WestGroupe representative or submit a request to be contacted here under the “Contact Us” tab.




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