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Buzz Session

If You Could Say Three Words to Your Best Customer, What Would They Be?

“You complete me.”

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  • Fun to fit. — Dawn Johnson, Clarkson Eyecare Perdido, Pensacola, FL
  • We appreciate you! — Theodore Sees, OD, Rockford Family Eyecare, Rockford, MI
  • You Are Amazing! — Storm Floyd, Amazing Eyes Optical Boutique, Foley, AL
  • You are welcome. — BJ Chambers, Carrera Optical, McQueeney, TX
  • God bless you. — GR McGuirt, OD, 20/20 Vision Clinic, Lake Charles, LA
  • Try these on. — Lisa Trippi, Lux Eyewear, Newark, CA
  • It’s my pleasure. — Robin Brush, EyeOptics, Omaha, NE
  • You are important! — William Chancellor, Eye Can See Eyewear, McDonough, GA
  • Thanks for referrals. — Harry Roth, eyeQ Opticians, Millburn, NJ
  • Thanks for being loyal. (I know four words…) — Ron Catterson, Clear View Optix, The Villages, FL
  • You’re the best! — Pam Peters, Midwest Eye, Downers Grove, IL
  • Love and thanks. — Ken Boltz, OD, Kenneth D Boltz OD LLC, Dublin, OH
  • Try these sunnies! — Diana Sims, Buena Vista Optical, Chicago, IL
  • Tell others, please. — Cindy Henderson, Eyear Optical, Hixson, TN
  • Please come again! — Bob McBeath, Edina Eye, Edina, MN
  • Come back soon. — Robert Johnson Jr., OD, Johnson Family Eyecare, Latrobe, PA
  • You look marvelous! — Jeff Grosekemper, Casa De Oro Eyecare, Spring Valley, CA
  • Here’s what’s new… — Scott Felten, Fox Valley Family Eye Care, Little Chute, WI
  • Let’s pick another! — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • Uno mas Senor? — Steve Nelson, Eye Candy Optical, Westlake, OH
  • You complete me. — Stacey Harlander, CNY Eye Care, East Syracuse, NY
  • I treasure you. — Kate Giroux, MacPherson Opticians, Arlington, VA
  • What’s new pussycat? — Mitchell Kaufman, Marine Park Family Vision, Brooklyn, NY
  • Tell your friends. — Michael Martorana, OD, Falls City Eye Care, Louisville, KY
  • Merci beaucoup, chère! — Elle Tatum, Elle’s Island Spectacle, Bainbridge Island, WA
  • Thanks so much! — Steve Whitaker, Whitaker Eye Works, Wayne, PA
  • You’re my favorite. — Billy Isgett, Eyecare of Florence, Florence, SC
  • We love you! — Aaron Baker, McKinney Eyeworks, McKinney, TX
  • How’d we do? — Dorothy Reynolds, Optical Alternatives, Milford, CT
  • Keep advertising Specs(Around Town)! — Julie Kubsch, Specs Around Town, Bloomington, IL
  • Keep on rocking! — Caitlin Bruno, Binyon Vision Center, Bellingham, WA
  • Rock those specs! — Adrian Katschke, WyoVision Associates of Gillette, Gillette, WY
  • Thank you exponentially. — Rick Pascucci, OD, Towpath Vision Care, Clinton, NY
  • Thank you <name>. — Michael Davis, OD, Opti-Care, Eldersburg, MD
 

What’s the Brain Squad?

  • If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.
  • Since launching in 2014, INVISION has won 21 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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    Buzz Session

    Eyecare People Share the Easiest Sale They Make in Their Businesses

    ‘Nike frames to teen boys.’

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    We do a lot of industrial safety and the sales are driven by their employer sending them in. — Pam Housley, Texas State Optical of Nederland, Port Arthur, TX

    • Nike frames to teen boys. — Rick Rickgauer, Vision Associates, Girard, PA
    • Repeat customers. — BJ Chambers, Carrera Optical, McQueeney, TX
    • Plano suns. — Travis LeFevre, Krystal Vision, Logan, UT
    • Kids. — Daryl Wessner, Dr. Alethea Wessner, Pine Grove, PA
    • BOGO from Essilor. Button team and I will be SO happy when it’s over. It’s been a headache “I wasn’t extended this offer!” But they didn’t want Transitions, Eyezen, Crizal Sapphire. — Katie Kelly, Ochsner Optical, New Orleans, LA
    • ULP.— Pam Peters, Midwest Eye, Downers Grove, IL
    • Everything.— Nicole Heyduk, Eye centers of Northwest Ohio, Fremont, OH
    • Anti-Reflective coating!— Dave Schultz, Urban Optics, San Luis Obispo, CA
    • Ray-Ban and Oakley frames.— Texas L. Smith, OD, Dr. Texas L. Smith & Assoc., Citrus Heights, CA
    • Annual supply of CL. — Mark Perry, OD, Vision Health Institute, Orlando, FL
    • AR. — John LaShorne, Brown County Eye Care, Nashville, IN
    • AR. — Bob McBeath, Edina Eye, Edina, MN
    • Anti-Glare/Blue light protection. — Selina McGee, OD, Precision Vision, Edmond, OK
    • Women: 40-60. — Cindy Henderson, Eyear Optical, Hixson, TN
    • Minima eyewear. — Dave Goodrich, Goodrich Optical, Lansing, MI
    • AR. — Bryan Hartgrave, Vision Solutions, Lamar, MO
    • Our MODO line sells itself. Their lightweight and look fantastic. Patients simply try them on and love the fit. — Vlad Cordero, Focus Eye Care, Hackensack, NJ
    • Our easiest sale starts with our favorite returning patients who trust us to pick the right frame to make them look younger or better and then upon pick up seeing their satisfaction that that all is well with their vision, with the comment, “I can see clearly again!” Usually they finish with you always get it right! That’s why my family and I keep coming back. — Jill Sweig, OD, Oyster Bay Optics, Oyster Bay, NY
    • Nothing good comes easy. — Robert M. Easton, Jr., OD, FAAO, Oakland Park, FL
    • Ray-Ban. — Michelle Wright, DePoe Eye Center, Sharpsburg, GA
    • Anti-reflective coatings, we are around 90%. — Michael Martorana, OD, Falls City Eye Care, Louisville, KY
    • Anti-reflection coating. — Leisa Lauer, Dr. H Michael Shack, Newport Beach, FL
    • A/R coating, it’s 100% on private pay. — Caitlin Bruno, Binyon Vision Center, Bellingham, WA
    • Krewe! We love these styles and it makes it such an easy sale when the company offers a lifetime warranty. Anyone that warrants for a lifetime really stands by their product. — Leah Johnson, Central Texas Eye Center, San Marcos, TX
    • Back up spectacles for single vision contact lens wearers. — Shane Clark, Infinity EyeCare, Rapid City, SD
    • Second pair. — Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
    • Moscot and WOOW. — Nancy Revis, Uber Optics, Petaluma, CA
    • Anything! You have to in the market and willing to pay the price. — Ron Catterson, Clear View Optix, The Villages, FL
    • Second pair suns, especially with our multiple pair deals. — Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND
    • Anti-reflective. — Amy Pelak, Proview Eyecare Optometry, Corona, CA
    • Etnia Barcelona or warm eye masks. — Nytarsha Thomas, OD, Visionelle Eyecare, Zionsville, IN
    • Anti-Reflective coating and Polarization. — Heather Harrington, Elevated Eyecare, Denver, CO
    • Occupational lenses following someone who only has an everyday progressive. These are a game changer and people are excited to spend the money on such a life changing solution. — Carissa Dunphy, Duvall Advanced Family Eyecare, Duvall, WA
    • A/R coating. It’s taken a while, but we’re now selling majority A/R. — Josh Bladh, Dr. Bladh OD, Diamond Bar, CA
    • ROGER Dutch Eyewear, because of their bright colors and amazing shapes, they attract the clients’ eyes first! — Elle Tatum, Elle’s Island Spectacle, Bainbridge Island, WA
    • Multiple pairs. Buy one, get one 50% off. — Cynthia Sayers, EyeShop Optical Center, Lewis Center, OH
    • Men’s Oakley ophthalmic frames. — Scott Keating, OD, Vision Trends, Dover, OH
    • Anti-Reflective Coating. — Cassandra Nash, HD Optical Express, Lansing, MI
    • AR. — Judith Whitelaw, Dr. Gregory Char, OD, Orange, OR
    • Polarized lenses. Once the patient sees the difference it can make, they have no problem with the extra expense. (Thanks, Maui Jim!) — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
    • Sunglasses. — Julie Uram, Optical Oasis, Jupiter, FL
    • The Ultimate Lens offer has been a very easy sell for us. Getting patients who are already getting one pair with all the options and telling them they can get a second set with only a frame cost is huge for them. Especially patients that have VSP to cover most of their first pair. — Caitlin Wicka, San Juan Eye Center, Montrose, CO
    • Right now, it’s the Essilor Ultimate Lens Offer. — Lynn Geis, San Juan Eye Center, Montrose, CO
    • Louis Luso frames. We can’t keep them in stock. Tomato glasses because no one around us carries them. — Nikki Griffin, EyeStyles Optical and Boutique, Oakdale, MN
    • I always have an easy time selling non-glare coating. Not sure why. I just tell people why I love it and then they want it too. — Vicki Thompson, Grandville Optical, Grandville, MI
    • Someone who loses their glasses. — Susan Miller, Bright Eyes Vision, Hartsville, PA
    • Value packages. We have a HEV blue light filtering lenses we sell well at a great price. This value and it’s benefits for reducing eye fatigue and strain help the patient and makes for an easy sale. — William Chancellor, Eye Can See Eyewear, McDonough, GA
    • Ray-Ban. — Gene Gillan, Rush Henrietta Opticians, Henrietta, NY
    • The majority of patients with VSP are the easiest sell because they have the best coverage. — Deanna Phillips, Clemmons Family Eye Care, Clemmons, NC
    • People who want exactly the same thing they had the last time. They just want a backup pair. — Frances Ann Layton, Eye Associates of South GA, Valdosta, GA
    • AR. J— ill Schnurer, OD, Village Eyecare Co., Clarkston, MI
    • We Love Eyes. — Sarah Jerome, OD, Look+See Eye Care, Minneapolis, MN
    • Computer glasses. I wear them, I preach them. — Annette Prevaux-Matejko, The Visionary, Allen Park, MI
    • The easiest sale is A/R. I mention to every patient that it’s part of the lens package. I rarely have any objections to the benefits that it offers. — Mitch Kaufman, Marine Park Family Vision, Brooklyn, NY
    • Customers come in anticipating a glasses or contact lens purchase. It’s never hard to deliver on the minimum expectation. Real selling involves not just meeting those limited consumer expectations, but identifying other unmet needs like prescription sunglasses or a set of computer lenses. — Becky Furuta, Avenue Vision, Golden, CO
    • AR Coating. — Susie Phillips, Dr. Brendon Johnson, O.D., Pekin, IL
    • Computer glasses are the easiest sale. Everyone works on computers. — Jade Kowalick, Ryczek Eye Associates, St. Petersburg, FL
    • ECO – so lightweight and low-cost it’s a no-brainer. — Larah Alami, OD, Hudson River Eye Care, White Plains, NY

    What’s the Brain Squad?

    If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

    Continue Reading

    Buzz Session

    Eyecare People Reveal the Menial Tasks They Hate the Most

    No. 1 on the most-despised list: cleaning.

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    THIS MONTH’S QUESTION

    What is the one necessary, menial task that has to get done in your office that everyone hates doing?

    Putting away trial contact lenses. — Elizabeth Atkinson, OD, Atkinson Eye Care, Algonquin, IL

    • Voicemails. — Katie Kelly, Ochsner Optical, New Orleans, LA
    • Inventory. — Michael McConnell, Sight Optical, Grand Rapids, MI
    • Putting water in the fish tank when its low. I hate it when it’s even 3/8” low. I think I’m the only one that notices. — Julie Kubsch, Specs Around Town, Bloomington, IL
    • Filing. Filing. Filing. Also, yearly inventory and cleaning. — Harris Decker, Eye Designs of Westchester, Scarsdale, NY
    • Cleaning demo lenses and display shelves. Ugh. — Renee Berry, Nappanee Family Eyecare, Nappanee, IN
    • That’s an easy one: collect the garbage. And I am sure that at times they would like to include me in it! — Mark Perry, OD, Vision Health Institute, Orlando, FL
    • Cleaning the toilet. — Rick Rickgauer, Vision Associates, Girard, PA
    • Answering the telephone. — Charlene Gordon, Family Eye Care, Monroe, LA
    • Cleaning demo lenses. It never ends! — Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND
    • Reminder phone calls for the next day. — Susie Phillips, Dr. Brendon Johnson, OD, Pekin, IL
    • MIPS/MACRA. — Fred Sirotkin, OD, Eagle Eye Care, Columbia, MD
    • Calling back that one patient that has had three redos and nothing seems to help their vision. — Lee Dodge, OD, Visualeyes Optometry, Sherman Oaks, CA
    • Recalls … actually calling patients when they are over two years past due. — Betty Aretz, The Eyecare Boutique,Wexford, PA
    • Taking the garbage out! — Caitlin Bruno, Binyon Vision Center, Bellingham, WA
    • Cleaning demo lenses! But it’s necessary so patients aren’t trying on frames with fingerprint-covered lenses. Yuck. — Cassandra Nash, HD Optical Express, Lansing, MI
    • Stamps and labels for recall cards and statements. — Brad J. Dobson, OD, Bee Cave Vision Center, Bee Cave, TX
    • Keeping stats. — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
    • Scanning in paper files to our new software. — Travis LeFevre, Krystal Vision, Logan, UT
    • Cannot really put my finger on one task but I assure you I am the one that does it. — Leisa Lauer, Dr. H Michael Shack, Newport Beach, FL
    • Making sure all the financials match at the end of the day. It’s always a hold your breath moment. — Dr. Chani Miller, Park Eye Center, Highland Park, NJ
    • Contact lens trial inventory. — Larah Alami, OD, Hudson River Eye Care, Tarrytown, NY
    • Putting away lab sheets after we dispense. We are still on paper!— Jim Williams, Eye to Eye, Mexico, MO
    • Dusting. — Marc Ullman, OD, Academy Vision, Pine Beach, NJ
    • Putting away contact lens trials. The worst! — Katie Gillenwalters, Clifton Park Eye Care Associates, Clifton Park, NY
    • Clean the bathrooms. — John LaShorne, Brown County Eye Care, Nashville, IN
    • Cleaning the frames on display! — Selina McGee, OD, Precision Vision, Edmond, OK
    • Taking out the trash. I have seen more fights break out over this one thing than any other chore in the office. It is like those who are doing it think it is beneath them. To counter this I try (note the word “try”) to get caught taking out the trash on a regular basis. The war has subsided some. — Ted A. McElroy, OD, Vision Source Tifton, Tifton, GA
    • Dusting the optical department. — Pam Peters, Midwest Eye, Downers Grove, IL
    • Cleaning. — Cynthia Sayers, OD, EyeShop Optical Center, Lewis Center, OH
    • The usual… no one like to wipe down frames but it must be done! — Steve Nelson, Eye Candy Optical, Westlake, OH
    • Filing. — Kevin Count, Prentice Lab, Glenview, IL
    • Filing. — Barbara Bloom, OD, Weber Vision Care, Harrisburg, PA
    • Cleaning the bathroom/taking the trash out. — Ron Catterson, Clear View Optix, The Villages, FL
    • Clean the store room, defrost freezers. — Bob McBeath, Edina Eye, Edina, MN
    • Cleaning! — BJ Chambers, Carrera Optical, McQueeney, TX
    • Dusting. — Deanna Phillips, Clemmons Family Eye Care, Clemmons, NC
    • Cleaning. — Bethany Cassar, OD, Complete Eye Health, Holland, MI
    • Cleaning frames. — Jocelyn Mylott, D’Ambrosio Eye Care, Lancaster, MA
    • Filing. — Gene Gillan, Rush Henrietta Opticians, Henrietta, NY
    • Cleaning and dusting the frames and shelves. — Amy Pelak, Proview Eyecare Optometry, Corona, CA
    • Cleaning demo lenses. — Aaron Baker, McKinney Eyeworks, McKinney, TX
    • Recall. — Rick Pascucci, Towpath Vision Care, Clinton, NY
    • Pricing product what the patient owes in front of them after accounting for vision benefit coverage. — Michael Davis, OD, Opti-Care, Eldersburg, MD
    • Inventory. — Jill Schnurer, OD, Village Eyecare Co., Clarkston, MI
    • Cleaning the bathroom. — Kimberly Riggs OD, Ligonier, PA
    • Cleaning. — Cedric Mitsui, OD, Big Island Vision Center, Hilo, HI
    • DUSTING! We have lots of glass shelves; it’s a never-ending job. — Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
    • Cleaning glass…never ending cleaning the glass. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
    • Clean the bathroom. — Judith Whitelaw, Dr. Gregory Char, OD, Orange, CA
    • Email. — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
    • Cleaning the frames, no one enjoys that task! — Doreen Erbe, Snyder Eye Group, Ship Bottom, NJ
    • Dusting. — Nancy Revis, Uber Optics, Petaluma, CA
    • Filing and cleaning. — Dorothy Reynolds, Optical Alternatives, Milford, CT
    • Dusting our glass shelves. — Dave Schultz, OD, Urban Optics, San Luis Obispo, CA
    • Recalling patients. — Kaleena Ma, MK Vision Center, Forest Hills, NY
    • Filing cards. — Steve Whitaker, Whitaker Eye Works, Wayne, PA
    • Taking out the trash. — Adrian Katschke, WyoVision Associates of Gillette, Gillette, WY
    • Confirming appointments. — Pam Housley, Texas State Optical of Nederland, Port Arthur, TX
    • Pulling insurance benefits. — Theodore Sees, OD, Rockford Family Eyecare, Rockford, MI
    • Dusting and inventory. — Nikki Griffin, EyeStyles Optical and Boutique, Oakdale, MN
    • Cleaning the bathroom. — Texas L. Smith, OD, Dr. Texas L. Smith & Associates, Citrus Heights, CA
    • Closing out all the jobs in the computer system. — Pablo E Mercado, Mount Vernon Eyecare, Dunwoody, GA
    • Vacuuming. — Alexander Saper, Great Glasses, Houston, TX
    • I do not like dusting my store especially the front window and the lock display case. I have sand on the floor in my business and it’s great to have a lot of customers but the more you have the more dust there seems to be; it’s endless. — Julie Uram, Optical Oasis, Jupiter, FL
    • Inventory. In a computerized system, new frames are constantly having to be added to the system, priced and tagged. — Dave Goodrich, Goodrich Optical, Lansing, MI
    • Cleaning the restroom. Why something so simple turns into a HUGE headache I’ll never understand… — William Chancellor, Eye Can See Eyewear, McDonough, GA
    • Picking up the toys in the waiting room. — Pauline Buck, OD, Behavioral and Developmental Optometrists, Miami, FL
    • Being the one and only person in my shop, I hate cleaning but it’s a necessary evil to maintain a clean store. — Mitchell Kaufman, Marine Park Family Vision, Brooklyn, NY
    • Cleaning and dusting glasses. — Amina, Ebrahim, OD, D Vision Eyecare, Allen, TX
    • Dusting the glass shelves! We can’t ever seem to find an absolutely perfect technique that doesn’t leave bits of “dusties” behind. And, of course, cleaning the bathroom and the staff kitchen. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
    • Pricing frames. — Jeff Grosekemper, Casa De Oro Eyecare, Spring Valley, CA
    • Cleaning frames, seems like such an easy thing to do, however, when you have hundreds of them and lots of people touching them during the week it seems to be a daunting task that never ends. Caitlin Wicka, San Juan Eye Center, Montrose, CO
    • Insurance billing/reconciliation! Yuck. — Joey Burnett, Joey’s Optical, Marshfield, WI
    • Taking out trash. — Cindy Henderson, Eyear Optical, Hixson, TN
    • Take the trash out. — Scott Keating, OD, Vision Trends, Dover, OH
    • Cleaning out the coffee pot. — Frances Ann Layton, Eye Associates of South Georgia, Valdosta, GA
    • Cleaning demo lenses. — Stephanie Crowley, Sie Eyecare, Charlotte, NC
    • Cleaning. — Sandy Freise, The Optical Shop, St Charles, MO
    • Cleaning demos. — Monica Tracey, MED/Drs. Record and Record, Charlottesville, VA

    What’s the Brain Squad?

    If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

    Continue Reading

    Buzz Session

    From Travel to Exercise to Alcohol, ECPs Recharge in Diverse Ways

    How do you regain your momentum?

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    • Work out. — Steve Whitaker, Whitaker Eye Works, Wayne, PA
    • I unwind and recharge with Pilates and girls brunch. — Leah Johnson, Central Texas Eye Center, San Marcos, TX
    • Beach!— Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
    • Ride my bike or go to the gym in the early mornings before work, listen to podcasts throughout the day, sit down for a great meal with my wife after work.— Ted McElroy, OD, Vision Source Tifton, Tifton, GA
    • Listening to INVISION’s podcast. — Josh Bladh, Dr. Bladh OD, Diamond Bar, CA
    • Motorcycle camping. — Dave Goodrich, Goodrich Optical, Lansing, MI
    • Drink Scotch. — Richard Kemerling, Margolis Vision, Castle Rock, CO
    • Golf. — Rick Rickgauer, Vision Associates, Girard, PA
    • When it comes to recharging as an optician, a good optical challenge between our owner (LDO), lab manager (LDO), and myself (LDO). We press each other and create situations that force us to get our heads back in the books. This happens weekly sometimes. — William Chancellor, Eye Can See Eyewear, McDonough, GA
    • We spend time off at an old farm that we own in rural West Virginia. It’s so peaceful; no sign of neighbors and only about ten cars drive by a day. — Barbara Bloom, OD, Weber Vision Care, Harrisburg, PA
    • Go to the mountains or to the beach for a long weekend. — Laura Wright, Upstate Eyecare, Greenville, SC
    • CALM meditation app on my iPhone. — Vlad Cordero, Focus Eye Care PC, Hackensack, NJ
    • Did someone say Happy Hour?!? — Meredith Hall, Miller Family Eye, Cedar Rapids, IA
    • I just came back after a weekend with girlfriends. We rented a cabin, drank some adult beverages, took naps, and talked about husbands, work, kids, family, and life. I came back on Monday ready to get organized and tackle my mounting to-do list. I feel better about this than I have in ages! — Jenna Gilbertson, McCulley Optix Gallery, Fargo, ND
    • Rock concerts. — Steve Nelson, Eye Candy Optical, Westlake, OH
    • Travel and music. — Pablo E Mercado, Mount Vernon Eyecare, Dunwoody, GA
    • I need to figure that out. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
    • I spend time with family or friends who are not in this field. I go to the beach to seaglass and beach comb. — Doreen Erbe, Snyder Eye Group, Ship Bottom, NJ
    • Go to CE. — Cedric Mitsui, OD, Big Island Vision Center, Hilo, HI
    • Desert in the winter, beach in the summer. — Amy Pelak, Proview Eyecare Optometry, Corona, CA
    • I play World of Warcraft with my friends. It’s relaxing but still stimulates the brain. — Frances Ann Layton, Eye Associates of South GA, Valdosta, GA
    • Sleep. — Leisa Lauer, Dr. H Michael Shack, Newport Beach, FL
    • Vacay! — Cynthia Sayers, OD, EyeShop Optical Center, Lewis Center, OH
    • Sleep, sleep and more sleep. — Jill Sweig, OD, Oyster Bay Optics, Oyster Bay, NY
    • Beer festival, dancing at a 70’s/80’s club — shout out to Johnny’s Hideaway! Atlanta natives of a certain age will know this place. — Tom Brillante, OD, Decatur Eye Care, Decatur, GA
    • At work, when I need a quick, 5-min recharge, I run receipts reports or restock inventory. I find repetitive patterns and reassuring numbers are great for self-soothing! Off work: hiking, mountain biking, reading, eating at our great local restaurants, and snuggling O’Malley the Alley Cat. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
    • Just got back from two weeks fishing in the Amazon. That was a pretty good recharge. I find working a three day week gives me a pretty good recharge each week, but office stays open five days. — Texas L. Smith, OD, Dr. Texas L. Smith & Associates, Citrus Heights, CA
    • Over the weekend, go driving. — BJ Chamber, Carrera Optical, McQueeney, TX
    • Exercise. — Kaleena Ma, MK Vision Center, Forest Hills, NY
    • My artwork and my writing for fandemoniumnetwork.com. — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
    • Bicycling. — Fred Sirotkin, OD, Eagle Eye Care, Columbia, MD
    • Fresh air! — Candy Crone, Wayne Optical, York, PA
    • Trade shows like Vision Expo always tend to give us a little boost of motivation when we get back. — Travis LeFevre, Krystal Vision, Logan, UT
    • Woodworking; repurposing headboards to benches among other things. — Scott Felten, Fox Valley Family Eye Care, Little Chute, WI
    • I travel. Whether it’s a big trip or just a weekend getaway, getting out of my normal zone helps recharge. Also, some spa time is also a big help. — Christine Howard, Attleboro Vision Care, Attleboro, MA
    • Drink beer! IPA preferably. — Dave Schultz, OD, Urban Optics, San Luis Obispo, CA
    • It’s nice to get away from the business but for me I love working and luckily, I work in an area of the country that a lot of people come to visit so it’s kind of like we’re always on vacation… just being back recharges me from time off. — Julie Uram, Optical Oasis, Jupiter, FL
    • Family! — Pam Peters, Midwest Eye, Downers Grove, IL
    • I start with a very serious discussion with myself. I consider the facts, why things are not going as planned, if there is a rotten apple causing discord, what caused situation and then what actions I need to take. The next step is to plan and prepare a meeting to address the issues at hand. This usually recharges me, giving a positive attitude. I believe no situation is hopeless, and something can always be done. Right or wrong, you keep moving forward and don’t give up. One of Murphy’s Laws states “left alone things go from bad to worse.” — Pam Housle, Texas State Optical of Nederland, Port Arthur, TX
    • Caribbean vacation. — Brian Finley, Island Opticians LLC, Palm Beach, FL
    • Eating apples! They always give me a burst of energy. — Jade Kowalic, Rophie Eye Care, Dunedin, FL
    • Take a week off and go anywhere.— Sandy Slang, Ophthalmology Associates, Cudahy, WI
    • Lock the doors and try on glasses for an hour! Nothing is more fun!— Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
    • Look forward to weekends. — Betty Aret, The Eyecare Boutique, Wexford, PA
    • Play with my three kids, travel with my wife, read and attend church. — Ken Boltz, OD, Kenneth D Boltz OD LLC, Dublin, OH
    • Vacation! — Amina Ebrahim, OD, D Vision Eyecare, Allen, TX
    • Vision Expos. — Scott Keating, OD, Vision Trends, Dover, OH
    • Retire? — Jill Schnurer, OD, Village Eyecare Co., Clarkston, MI
    • Vacation!!! — Susie Phillips, Dr. Brendon Johnson, OD, Pekin, IL
    • Sleep, elliptical, pray. — Brian Parker, Temecula Eye Center Optometry, Temecula, CA
    • What’s that? — Caitlin Binyo, Vision Center, Bellingham, WA
    • Moving my shop from commercial location to its new, sweet, in-home location has helped so very much in recharging! Having a shop downtown along with running my home, single-handedly was just too much, like having two homes to keep up! This integration is just the best for my stress and psyche … plus I’ve been able to clean up all business debt! — Elle Tatum , Island Spectacle, Bainbridge Island WA
    • Mini weekend vacation somewhere warm and not too far; like Florida on a Friday and coming back Sunday evening. — Diana Canto-Sims, Buena Vista Optical Boutique, Chicago, IL
    • I plan to take some time off before Thanksgiving to do some late season yard work and plant some fruit trees. I will also be taking a road trip to MI to spend Christmas with my in-laws. — Jesse Ellis , Eye Health Vision Center, North Dartmouth, MA
    • Starbucks!! — Jessica Brundidge , Clarity Vision, Clayton NC
    • Play with grandkids. — Robert McBeath , Edina Eye Physicians and Surgeons, Edina MN
    • Coffee or Red Bull. — Heather Harrington, Elevated Eyecare, Denver, CO
    • Yoga, vacations, bar trivia or concerts. — Harris Decker , Eye Designs of Westchester, Scarsdale, NY
    • I take a day off. Sometimes I just need some “me” time. On my day off, I quilt. — Vicki Thompson , Grandville Optical, Grandville, MI
    • I’m a big crafter and that relaxes me. — Colleen Brondo, Visual Eyes Optical, Stanhope, NJ

    What’s the Brain Squad?

    • If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

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