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Inbox: May 2016

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NEEDED ‘JUICE’

I am fortunate to still be into optometry after 30 years. Your issues give me the “juice” I need to press on, despite the challenges of practice ownership in today’s ultra-competitive and shape-shifting world. James Wood, OD, Wood Eyecare Centers, Atlanta, GA

Love the magazine. It really gives ECPs a great forum. Keep on rockin’! Jeff Grosekemper, Casa De Oro Eyecare, Spring Valley, CA

I really like this magazine. Its layout, info, everything about it is different from the other trade mags. Very enjoyable! Chris Welch, Square Deal Optical Supply, Johnson City, NY

How about a look behind the ABO test? Who writes it? Who is the organization behind it? Myths about the test, etc. Brian Lennon, National Vision, Dickson City, PA

Great ideas as usual, now I just need to incorporate them into daily practice. Rick Pascucci, Towpath Vision Care, Clinton, NY

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PRACTICAL APPROACH

I love the stories from everyday people and the challenges they face. I would like to see more of the practical approach ECPs are doing and what works best for them in situations. Bob McBeath, Edina Eye, Edina, MN


A LOOK AT OTHERS

I would love to see even more features on optical businesses; I love getting a look at other shops! Siobhan Burns, The Eyeglass Lass, New London, CT


RELATABLE STORIES

Reader’s Digest always does segments about funny things at work or “Humor in Uniform.” I love your magazine but I really enjoying hearing funny stories from people in the same profession. Richard Embry, Englewood Eye Care and Optical, Englewood, FL

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This article originally appeared in the May 2016 edition of INVISION.

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