Personal recommendations are more important than they've ever been before.
Don't renovate unless you have a clear goal.
Instead of working less, maybe you need to work more ... but on something that matters.
I’m thinking it could be time to open a second location. What factors should I be considering? There’s an adage in retail that if you’re going...
An employee is starting to show her age. She’s losing her hearing and becoming forgetful. She wants to work to age 68 — three more years....
Is it true that SBA loans take longer than regular bank loans to be approved? I’d expect as much from a government agency. Actually, the Small...
We need to change the way we do staff meetings. People don’t show up, they complain, and once they’re in there, they aren’t very engaged. There’s...
What’s a good way to cheaply advertise? It’s not new, it’s not high tech and it’s also not done enough by optical retailers: handing out practice-branded...
Why are Russians checking my website? According to Google Analytics, they’re 20 percent of my audience. It’s freaking me out. These are not human visitors, says...
What do you do with patients who contact you via social media or a messaging app seeking medical or other advice? Refer them to your front...
I’ve been approached by a vendor to carry their frames on consignment. What are the pros and cons? The good: It’s a relatively low-risk way of...
Help! My business is like a reality TV show: all unnecessary drama. You’re not alone. After profitability concerns, this is the No. 1 headache of business...
Is it absolutely necessary to reconcile our books to the last penny? It seems a lot of effort for not much point. There are some areas...
Don't just use Apple's intelligent assistant to help you find your favorite song.
Do this to get the highest-quality service from your favorite vendors.
I’d like to get some coverage in my local newspaper for my children’s eyecare business. Any suggestions on how to reach out? To get the attention...
I’ve decided to open on Saturdays. It’s the right thing to do for our patients and customers, but I know staff won’t be thrilled. How can...
What’s the best way to deliver a bad employee review? David Bentley coined the term “naked leadership” to promote the idea of totally honest management and...
I hate to disappoint my clients when I can’t meet their expectations. How should I handle such cases? There are three elements at play in every...
Our Main Street is scheduled to undergo major roadwork for four months this spring. What can we do to limit the disruption? Sound the trumpet. This...
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