How can I help people learn how to clean their glasses? Here’s a good mash-up script from the smart people on Opticians on Facebook. Memorize it...
How can I boost impulse purchases? Never underestimate the power of your staff wearing the products you sell, whether it’s frames or other face-enhancing products. Bernadette...
We just got a one-star review on Yelp. How can I be sure this never happens again? Brand storytelling expert Bernadette Jiwa has 10 tips to...
Believe us. Your clients do not want to hear the gruesome details.
Be careful of overlooking a customer who has already begun his “shake sequence”. How do you greet your patients … shake or no shake? ODs on...
Our new optician came to us from one of the low-end optical chains. She’s got potential, but you can tell she’s really hesitant about recommending things...
Our practice growth has stalled. What’s a quick, low-cost suggestion for getting back on the growth path? Start burning up those phone lines, says Bob Levoy,...
Plus what to look for in a consultant.
This could be your line in the sand.
Encourage instant answers.
Of course, call 911 immediately. But remain aware that you're in a store filled with valuable merchandise.
Consider giving him extended leave, with some portion of his pay.
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