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It’s Official: Optometrists in this State Can Practice in Retail Settings

Gov. Kevin Stitt signed the legislation.

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Oklahoma’s governor has signed into law a measure allowing optometrists to practice within retail settings such as Walmart stores.

Retailers will be permitted to sell lenses and frames under the new legislation, which was signed into law by Gov. Kevin Stitt, NewsOK reports.

The legislation is similar to a measure that failed in a statewide vote last year, but it includes some key changes. This version does not allow optometrists to be employees of retailers.

“Our primary concern as eye doctors is protecting Oklahoma’s very high standards for quality of care and patient safety,” said Dr. Selina McGee, president of the Oklahoma Association of Optometric Physicians, in a statement.

“To preserve those high standards, optometrists need to be operating independently, free of corporate control or interference and governed by a medical board.”

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The law also does not allow retailers have control over any aspect of the eye exam.

The Oklahoma Association of Optometric Physicians stated that the new legislation “will protect Oklahoma’s vision health standards while increasing convenience for consumers.”

Read more at NewsOK

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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Japanese Women Seek Right to Wear Eyeglasses at Work

Some companies require female workers to wear contacts instead.

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Women in Japan are calling for an end to company policies that forbid them from wearing eyeglasses, Fortune reports.

The issue appeared in the news recently, with Nippon TV reporting on companies that have such a ban in place, requiring female employees who need vision correction to wear contact lenses instead. That report sparked the hashtag “glasses ban” on Twitter.

Fortune quoted Banri Yanagi, a 40-year-old sales associate in Tokyo, saying, “The emphasis on appearance is often on young women and wanting them to look feminine.”

Yanagi added that it’s “strange” to prohibit eyeglasses for women but allow them for men.

Employees have also rallied against requirements at some companies for women to wear makeup and/or high heels.

Read more at the Fortune

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Eye Health Firm Plans Job Cuts

It will focus resources on Dextenza.

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BEDFORD, MA — Ocular Therapeutix Inc., a biopharmaceutical company focused on therapies for eye conditions and diseases, announced an operational restructuring plan.

The plan is expected to result in about $11 million in annualized savings through personnel reductions and $14 million in “one-time program deferrals,” according to a press release. The company did not say how many jobs would be cut.

With the restructuring, the company is looking to focus resources on Dextenza, an FDA-approved corticosteroid indicated for the treatment of ocular inflammation and pain following ophthalmic surgery.

“We have elected to restructure Ocular in order to maximize the opportunity we have with DEXTENZA and our pipeline,” said Antony Mattessich, president and CEO. “We will use a portion of the savings generated to increase the size of our commercial field force to broaden our national reach and increase DEXTENZA promotional capabilities. Additionally, the savings are anticipated to extend our cash runway through the end of 2020 and provide an improved financial position as we build the Company for the long term.”

According to the press release:

The restructuring represents a strategic realignment and commitment by the Company to allocate capital and resources to maximize the commercial opportunity of DEXTENZA® and focus resources on progressing key pipeline assets, including completion of its DEXTENZA Phase 3 trial in allergic conjunctivitis and completion of Phase 1 trials of OTX-TIC for the treatment of glaucoma and ocular hypertension and OTX-TKI for the treatment of wet age-related macular degeneration. The Company believes the savings, combined with projected sales of DEXTENZA and cash and cash equivalents, will result in an extension of the Company’s current cash runway through the fourth quarter of 2020.

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FTC Releases Disclosures Guidance for Social Media Influencers

It explains when and how influencers must disclose sponsorships to their followers.

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Enlisting social media “influencers” has become a popular way to promote a wide range of products, including eyewear.

Unfortunately, it’s not always obvious to consumers what is and isn’t an ad. The Federal Trade Commission wants to fix that.

The FTC has released a new publication for online influencers that lays out the agency’s rules of the road for when and how influencers must disclose sponsorships to their followers.

The new guide, “Disclosures 101 for Social Media Influencers,” provides influencers with tips from FTC staff about what triggers the need for a disclosure and offers examples of both effective and ineffective disclosures.

The guide and accompanying videos underscore that the responsibility to make disclosures about endorsements lies with the influencer. The guide outlines the various ways that an influencer’s relationship with a brand would make disclosures necessary, and it reminds influencers that they cannot assume that followers are aware of their connections to brands.

The guide includes tips for when and how influencers should tell their followers about a relationship. For example, it suggests the words influencers might use, as well as where in their social posts a disclosure should appear.

The new publication summarizes the FTC’s existing guidance in this area, including the FTC’s Endorsement Guides and a 2017 question-and-answer document produced by staff.

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