Headlines

Jenner Sisters Enter the Eyewear Biz

Published

7 years ago

November 17, 2016

Their eyewear will be distributed by Allure.

Reality TV stars Kylie and Kendall Jenner are launching their own eyewear line, Women’s Wear Daily reports.

The sunglasses will be part of the Jenners’ fashion brand, Kendall + Kylie, which produces clothing and shoes. The products will be distributed by Marchon subsidiary Allure.

Consumers will be able to buy the eyewear at Nordstrom and in specialty boutiques beginning in February. Prices will range from $145 to $220, WWD reports.

The sisters said in a statement: “We’re pleased to offer our new collection of sunglasses. Eyewear is the finishing touch that elevates any look. We can’t wait for our customers to see the world through our eyes.”

The announcement of the new line is not entirely surprising. The sisters offered Instagram followers a “sneak peek” at the eyewear several months ago.

Read more at Women’s Wear Daily

A photo posted by Kylie Jenner Snapchats (@kylizzlesnapchats) on Mar 24, 2016 at 3:13pm PDT

Turn Patients Into Loyal Eyewear Shoppers

80% of patients are browsing eyewear online, are you influencing patients online before your competition? Join thousands of practices thriving with Optify, voted the #1 optical sales tool by EyeVote. Empower your opticians to save time, increase optical revenue, and maximize your EHR data and website with a seamless optical plug-in that keeps patients buying from YOU! Now through August 31st receive a $25 UberEats® gift card when you complete a 15 min demo. Book your demo here..