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Luxottica Unveils ‘Digital Vision’ for Optical Businesses

Customization is key, according to the company.

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MILAN, ITALY — Luxottica Group S.p.A. unveiled its “digital vision” for optical practices and retail stores, presenting a series of digital innovations at the global eyewear and eyecare show MIDO in Milan.

Over the past four years, Luxottica has invested heavily in its own digital transformation, developing platforms that connect its operations to its customers and consumers, according to a press release.

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“Today, this radical technological change inside Luxottica allows the Group to propose digital opportunities and services for the benefit of the entire optical sector, paving the way for a process of innovation that will benefit all industry stakeholders,” the release explains.

“Digital is the future for Luxottica and for the entire industry,” said Leonardo Del Vecchio, executive chairman of Luxottica. “Today, we must face new challenges to keep up with the times and satisfy the changing behaviours of consumers who are influenced by new technologies. In this transformation, we want to be even closer to our optical clients and continue to invest to bring them all the benefits that only digital innovation can guarantee. The watchword is ‘customization’ of products and services, and today we are showcasing the tools to make this a reality.”

At MIDO 2019, which ran Feb. 23-25, Luxottica previewed “an innovative concept that allows eyewear consumers to interact digitally with Luxottica’s entire catalogue of products inside the practice of any optometrist or optician,” according to the release.

The company continues:

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“At the heart of the new in-store experience is a smart shopper where users can explore, with the help of the associate, Luxottica’s collections and brands in an intuitive way, through easily navigable categories.

“The virtual interface, fully integrated with Luxottica’s digital infrastructure, is tailor-made for each customer as it can be personalized in terms of graphics and logo and linked ‘intelligently’ to the collections in-store.

“Moreover, consumers can virtually wear any model appearing in the catalogue in every variant of colour, even if not available in the store, thanks to augmented reality and advanced proprietary virtual mirroring technologies.

“For the first time in an optical store context, consumers will be able to customize their Ray-Ban and Oakley models through an interactive screen, choosing colour, frames, lenses, temples, tips and cases or requesting engravings and decorations to make the eyewear selection a very personal experience.”

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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VSP Ventures Acquires 6-Location Optometry Practice

All locations will continue to operate under the EyeZone brand.

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RANCHO CORDOVA, CA – VSP Ventures announced the acquisition of EyeZone, a six-location optometry practice in Nevada.

Financial terms of the deal were not disclosed.

Founded in 2004 by Daniel Rowan, OD, EyeZone serves Northern Nevada, with locations in West Reno, Midtown, South Reno, Carson City, Fallon and Lake Tahoe. All locations will continue to operate under the EyeZone brand.

“With an unwavering focus on patient care and commitment to their community, the EyeZone team is a shining example of what a top-notch eye care and eyewear experience looks like,” said Steve Baker, president of VSP Ventures. “We’re thrilled to welcome them to the VSP Ventures family.”

“As we explored options to transition ownership, it was critical that it be with partners that shared our care-focused philosophy and would allow us to continue delivering that care while freeing us from the day-to-day management of the business,” said Rowan. “Partnering with VSP Ventures has afforded us that opportunity.”

In 2014, Rowan merged locations with a practice owned by Mark Michitsch, OD, who became a partner in EyeZone. In 2018, Amber Belaustegui, OD, also became a partner following EyeZone’s acquisition of her practice. Today, there are seven optometrists across EyeZone’s six locations. All doctors and practice staff will remain in their roles.

“Looking towards the next phase in our careers, we wanted to find partners who shared our values,” said Michitsch. “Our reputation and legacy of comprehensive patient care will continue on, and we’re set up for even more success as we look to the future in partnership with VSP Ventures.”

“Transitioning away from the administrative aspects of running a practice allows us to focus on what we love most – seeing patients and providing a differentiated and personal eye care experience to the community,” said Belaustegui.

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‘Eyeglass Store Pioneer’ Dies at 84

He founded Eyear 1 Hour Optical Inc. in Tennessee.

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Jim Crittenden, founder of Eyear 1 Hour Optical Inc. in Tennessee, has died, Chattanoogan.com reports.

He was 84.

The website described Crittenden as an “eyeglass store pioneer” for starting the state’s first one-hour eyewear superstore more than six decades ago.

He was well-known for his marketing antics, such as dying his beard purple for a TV commercial.

According to Chattanoogan.com, Crittenden’s business was the first of its kind to advertise in the state, following a legal victory in the Tennessee Supreme Court.

Crittenden was also an owner of the Lookouts minor league baseball team for several years, and helped bring the team back to Chattanooga in the 1970s.

Read more at Chattanoogan.com

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Ransomware Attack Locks Eyecare Practice’s Computer Systems for Over 2 Weeks

The practice chose not to deal with the hackers.

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BEAVER TOWNSHIP, OH — A ransomware attack left Eye Care Associates Inc. without the use of its computer systems for more than two weeks.

Hackers hit the systems on July 28, The Business Journal of Youngstown, OH, reports. The publication reported on Aug. 14 that, according to Mary Jo Sierra, director of operations for the practice, the systems were expected to be restored “in the next day or two.”

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A report filed with the Beaver Township Police Department stated that “unknown computer hacking software had taken control of the entire Eye Care Associates computer system and locked them out until unknown ransom was paid.”

The police report said the system was infected with a virus that appeared to have originated in North Korea.

The practice chose not to reply that would tell them how much they must pay to regain access to the computer system, the Business Journal reports.

“Once the directors of Eye Care Associates were told that there were valid backup copies [of the data], they decided to restore the system on a brand-new environment,” Ronald Lipinski of Global Business Solutions Corp., which handles data storage and backups for the practice, was quoted saying.

The attack was disruptive for the ophthalmology and optometry practice. One patient told the Business Journal that he called for an appointment and was told that it could not be set because the computer system was down.

Read more at The Business Journal

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