(PRESS RELEASE) LONGARONE/MILAN – Marcolin, a worldwide leading group in eyewear, and Pucci, the Florentine Fashion House – owned by LVMH Group – that has always been a byword for luxury, color, design and “joie de vivre”, today announce the early renewal of the exclusive global licensing agreement for the design, manufacturing and distribution of the brand’s sunglasses and optical frames.
The partnership extends the existing relationship between the two companies, renewing it until December 31, 2030. The decision thus strengthens a strategic relationship since 2015, when Marcolin started developing Pucci Eyewear, embodying the brand’s aesthetic codes by using its signature motifs and colors yet reinterpreting them with an innovative twist, encompassing the Maison’s recent rebranding since the arrival of Camille Miceli as Artistic Director in 2021. Modern design concepts, sophisticated manufacturing techniques, fine constructions and great attention to detail are the features that define the Tuscan brand’s sunglasses and optical frames.
The next Pucci Eyewear collections designed by Marcolin for the Florentine Maison will premiere at MIDO, one the world’s largest eyewear trade fairs, which will be held between February 3-5, 2024 at Milan Rho Fiera.
