Headlines Maui Jim Launches Optical Lab in Germany Published 5 years ago on July 3, 2018 By INVISION Staff Share Tweet (PRESS RELEASE) Maui Jim, a company in the premium polarized sunglass market, has opened an optical lab in Braunschweig, Germany. This is Maui Jim’s first fully digitalized production site located outside the U.S. The new lab is more than 24,000 square feet and will produce lenses for Maui Jim’s new Optical Collection and prescription sunglasses that feature the brand’s proprietary PolarizedPlus2 lens technology. Maui Jim established its presence in Braunschweig in 2004 when it launched a German distribution center. Today, the brand operates more than 32,000 square feet and has invested more than $10 million to bring this new lab to life. The new lab will reduce wait time for European deliveries – shipments will no longer have to go through customs, which will significantly reduce delivery turnaround time. This is the first stepping stone for spreading Maui Jim’s “Aloha Spirit” to Europe. Additionally, the lab opening creates positions for 85 new employees, who will be overseeing and controlling the fully automated manufacturing process, guaranteeing a high product quality that meets and exceeds Maui Jim market standards. Related Topics:Maui Jim click to Comment(Comment) Up Next Mediterranean Diet May Cut Risk for a Major Eye Disease Don't Miss National Sunglasses Day Generates 1B+ Impressions SPONSORED VIDEO Crizal® Sapphire™ HR: Invisible Shield of Protection Your patients’ main concerns of anti-glare, scratch resistance, and easiness to clean are covered. Crizal Sapphire HR, the latest and most advanced product in the Crizal No-Glare range, is now widely available across lab networks and through all major managed vision care providers. Crizal Sapphire HR is available with Essilor’s advanced lens designs such as Varilux® progressive lenses and Eyezen® enhanced single vision lenses. Click here to learn more. *External laboratory tests and internal technical tests – 2020. Compared to the competitor most known lens-brands by consumers (2019 external brand tracking in 11 countries). The word ’overall’ refers to anti-reflective coatings important criteria, ranked through an external quantitative consumer study – 2019. You may like Promoted Headlines On the Edger Maximizing Profit With In-House Finishing Visionix Made in Italy Italian Trade Agency Turn Patients Into Loyal Eyewear Shoppers Optify Advertisement Latest Trending Videos Headlines17 hours ago Record Halloween Spending Expected: NRF Photo Gallery20 hours ago 23 Painfully Relatable Memes About Working Holiday Retail Cover Stories21 hours ago Is Eyecare Ready for the Metaverse? Press Releases3 days ago Modern Optical Canada Announces New Collaboration with ZEISS Vision Care Canada Press Releases3 days ago IbisVision Launches Breakthrough Refraction Technology for Over-the-Internet Eye Prescriptions at Las Vegas Expo Photo Gallery4 weeks ago Celebrity Eyewear Pics Featuring SJP, Russell Crowe, ‘Half’ of Oasis, and Shakira (Of Course!) Photo Gallery20 hours ago 23 Painfully Relatable Memes About Working Holiday Retail Sponsored Content7 days ago Made in Italy Sponsored Content4 weeks ago Turn Patients Into Loyal Eyewear Shoppers America's Finest4 weeks ago Trading on a Good Name Sponsored Content4 weeks ago Turn Patients Into Loyal Eyewear Shoppers Sponsored Webinars2 months ago Shop! Masterclass Webinar: Sustainability for Retail: How Retailers Create Social, Environmental and Cultural Innovations Sponsored Content2 months ago Now Available: New Varilux® XR series™ Sponsored Webinars3 months ago Human-Centric Design in a Digital World: Creating Unexpected Moments That Inspire, Educate, and Connect at Retail Sponsored Content4 months ago The Very First of Its Kind: Introducing Ray-Ban Reverse Advertisement SubscribeBULLETINS Get the most important news and business ideas for eyecare professionals every weekday from INVISION. Advertisement Advertisement Most Popular Photo Gallery20 hours ago 23 Painfully Relatable Memes About Working Holiday Retail Sponsored Content7 days ago Made in Italy True Tales4 days ago The Farting Mom Chronicles: One Optician’s Terrible Tale Best of the Best1 week ago The One Tool a NY Practice Says Is ‘Essential’ in Targeting Ads to Website Visitors America's Finest6 days ago At This Alberta Practice, the Eyewear Is Global, the Exams Are Thorough and the Staff Are Valued Sponsored Content5 days ago On the Edger Maximizing Profit With In-House Finishing Headlines1 week ago National Pharmacy Chains Targeted for Unapproved Eyecare Products Columns7 days ago You’re In Optometry School… Now What?