Press Releases

MOREL Debuts a New Logo

The company’s latest logo revisits the classic ‘50s style.

Published

2 years ago

October 7, 2022

MOREL Debuts a New Logo

(PRESS RELEASE) WYCKOFF, NJ — Since the late 1950s, MOREL has incorporated an iconic cat into its logo. Jacques, the grandson of MOREL-founder Jules Morel, created this design with inspiration from jewelers who used animals as their signature maker’s mark. What started as a symbol stamped onto MOREL’s gold frames soon became a staple in the company’s branding. A cat surmounting the capital letter “M” has appeared alongside MOREL for generations, symbolizing independence and curiosity.

The company’s latest logo revisits the classic ‘50s style, using a bolder font and deep red color palette for a confident presence. The MOREL family has always embraced its past while looking forward to the future: a philosophy reflected in their designs that perfectly pair nostalgia with innovation. Reintroducing this vintage logo allows the company to reacquaint itself with longtime fans and welcome new admirers alike. MOREL invites everyone to take a step back in time with this callback to a classic.

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