(PRESS RELEASE) BERLIN — MYKITA will be the first eyewear brand to equip all optical demo lenses with Eastman Tritan Renew, reinforcing its commitment to certified material sourcing. From April 2026, all new MYKITA product deliveries will be fitted with demo lenses linked to this recycled material, repurposing waste otherwise destined for landfill while maintaining premium optical clarity.
Demo lenses remain an essential part of presenting optical eyewear. Inserted into frames for display and fitting, they are replaced with prescription lenses once a purchase is made. While this practice remains unchanged, MYKITA has replaced traditional plastic demo lenses with Tritan Renew – a next-generation copolyester with the equivalent of 50% certified recycled material.
As optical frames make up the majority of MYKITA’s business, demo lenses represent the company’s largest single lens purchase. The full switch therefore delivers a meaningful reduction in material impact across the collections, equivalent to saving 150,000 single-use water bottles from landfill each year*. Tritan Renew is ISCC PLUS certified and produced using a mass balance approach. MYKITA’s use of recycled material is verified through annual third-party audits, ensuring traceability and credibility.
Produced using Eastman’s molecular recycling technology, Tritan Renew transforms hard-to-recycle plastic waste – such as carpets or plastic trays – into a new high-performance material. While this does not create a recycling loop for demo lenses themselves, it reduces reliance on virgin fossil resources.
Performance remains uncompromised: Tritan Renew meets – and in some respects exceeds – the clarity, strength and scratch-resistance requirements essential for optical demo lenses. The material is fully compatible with all MYKITA frame materials and with industry-standard anti-reflective coatings.
“Demo lenses have always been a small yet unavoidable part of every optical frame,” says MYKITA founder and creative director Moritz Krüger. “With Tritan Renew, we reduce the impact of this component without compromising function or quality, further advancing the use of recycled materials across our collections.” “Material improvements, even in overlooked components, can add up to meaningful progress,” says Rachel Oakley, Segment Manager at Eastman. “We’re pleased to support MYKITA in expanding the use of Eastman Renew materials.”
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The transition follows MYKITA’s pioneering full switch to Acetate Renew in 2022 and reflects the company’s ongoing commitment to responsible design and reducing its environmental impact.
*Weight of single use 500ml bottle applied is 10.3 grams
