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With This Sculpture, New Eyecare Practice Will Be Impossible to Overlook

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It’s using a 12-foot marketing tool.

A new optometry practice in Louisville, KY, has found a way to get itself noticed by everyone who passes.

Fall City Eye Care is installing a 12-foot sculpture of eyeglasses out front, the Courier-Journal reports.

It’s set to be unveiled Feb. 23 as part of an open house.

The sculpture is the work of local artist and welder Patrick White.

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Falls City Eye Care is an independent optometry practice owned by Dr. Michael Martorana, the Courier-Journal notes. It is located in the city’s trendy Highlands area.

Read more at the Courier-Journal



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