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Oakley, NFL Strengthen Partnership With Focus on Youth Sports

New agreement will bring cutting-edge lens eyewear technology to youth sports coaches, athletes, and trainers.

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Oakley, NFL Strengthen Partnership With Focus on Youth Sports

Oakley has been an on-field partner and licensee with the NFL since 2019.

An All-Pro lineup of gridiron heroes are members of Team Oakley, including Kansas City Chiefs quarterback Patrick Mahomes and Baltimore Ravens quarterback Lamar Jackson.

So with the stars of today already in the fold, the industry leader in sports eyewear has turned its attention to the stars of tomorrow.

Oakley and NFL FLAG this week announced a partnership focused on youth athletes and improving the flag football experience. The agreement includes youth sports operator RCX Sports, which is the official partner of NFL FLAG.

“This strategic partnership with Oakley, a company whose mission of innovation and accessibility aligns strongly with ours, will allow RCX Sports to continue expanding flag football across the globe,” says Izell Reese, CEO of RCX Sports, in a press release. “By combining Oakley’s cutting-edge sports eyewear and accessories with the exceptional programs offered by NFL FLAG, we can provide flag athletes with the tools they need to enhance their performance and achieve their full potential.”

The partnership will feature Oakley’s sun and prescription eyewear, including newer eyewear styles designed with Oakley’s PrismTM Lens Technology, such as Oakley Resistor and Sutro Lite. The company touts the lens for its ability to enhance color and contrast.

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Oakley, NFL Strengthen Partnership With Focus on Youth Sports

More from the press release:

This partnership between NFL FLAG and Oakley fueled by RCX Sports builds upon the shared mission of inspiring and enabling athletes to move their game forward both on and off the field. The brand’s latest performance and lifestyle eyewear styles, will be sported by coaches, athletes, trainers and more across the organization.

By partnering with Oakley, whose athlete portfolio includes Patrick Mahomes, JuJu Smith- Schuster, DK Metcalf and more, RCX Sports continues to build upon its “Play with the Pros” experience for NFL FLAG athletes who can wear the same eyewear as their favorite NFL players. With a focus on nurturing the next generation of leaders, this collaboration will continue to enhance flag football programs, fostering an inclusive and dynamic ecosystem for the sport.

“Our passion and steadfast commitment at Oakley revolves around sport and flag football is one we are dedicated to making our mark in,” said Corey Hill, Vice President and Head of Oakley Global Sports Marketing. “Having become an official on-field partner and licensee of the NFL, we have spent the last four years making our presence felt by driving product innovation and empowering the next generation of athletes. Now joining forces with NFL FLAG, Oakley is poised to continue making a meaningful difference as we look ahead to the future of the game.”

About RCX Sports

RCX Sports is the premier youth sports experiences business, running and operating leagues, camps, combines, tournaments, and events. Working directly with professional leagues, national governing bodies, and sports-centric businesses, such as MLS, NFL, Jr. NBA, MLB, NHL, and NAIA, RCX is committed to improving the accessibility and inclusivity of sports by creating opportunities for all athletes to play. For more information, visit rcxsports.com.

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About NFL FLAG

NFL FLAG is an NFL-licensed property of more than 1,800 locally operated leagues and over 585,000 youth athletes across all 50 states and Canada. NFL FLAG is a fun and accessible non-contact program available for girls and boys ages 5-17. Players benefit by being physically active through non-contact, continuous action while learning the fundamentals of football as well as lessons in teamwork and sportsmanship. RCX Sports is the official operator of NFL FLAG. Learn more online at nflflag.com.

About Oakley, Inc.

Established in 1975 and headquartered in Southern California, Oakley is one of the leading product design and sport performance brands in the world. The holder of more than 900 patents, Oakley is a culture of creators, inventors, idealists and scientists obsessed with using design and innovation to create products and experiences that inspire greatness. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with products that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is known for its High Definition Optics®, which features unparalleled optical clarity and precision along with impact resistance and UV protection, incorporated into all of the brand’s sun, prescription eyewear and premium goggles. Oakley extended its position as one of the world’s leading sports eyewear brand into apparel and accessories. Oakley has men’s and women’s product lines that appeal to Sports Performance, Active and Lifestyle consumers. Oakley is a brand of EssilorLuxottica. Additional information is available at www.oakley.com.

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