Podcast Highlight: This Is Possibly the Best Part About Being in the Optical Business

It's a heart-warming experience for anyone who helps clients select the perfect pair of glasses.

Podcast Highlight: How to Bring in Unique Frame Lines Without Spending Tons of Money

It's not impossible to cost-efficiently build a stronger inventory

Podcast Highlight: Eye Doctors Who Don’t Do This Are Basically Throwing Money Away

If you can't muster enthusiasm for this, find someone on your team who will.

Podcast Highlight: He Thought His Eyewear Selection Was Great. Then He Learned the Painful Truth …

A few choosy customers and a trip to Vision Expo opened his eyes.

Podcast Highlight: This Optical Owner Was About to Throw Out a Disgusting Old Mug. But Then He Looked Inside …

IN THIS EPISODE of our new INVISION Live! podcast series, Dee Carroll chats with Todd Rogers Berberian and wife, Leigh, owners of Andover, MA, optical Todd Rogers, which...

Podcast Highlight: Todd Rogers Talks About How Working Together Affects a Couple’s Romance

Podcast Highlight: Here’s What Optical Retailers Often Get Wrong When They Style Based on Face Shape