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Podcast Highlight: He Thought His Eyewear Selection Was Great. Then He Learned the Painful Truth …

A few choosy customers and a trip to Vision Expo opened his eyes.

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IN THIS EPISODE of our new podcast series, The INVISION Podcast (with Dee Carroll), the host chats with Dr. Scott Keating, an optometrist who has been in private practice for 30 years and is the owner of Vision Trends in Dover, OH, a full-scope optometry office specializing in unique and trendy eyewear that sets itself apart from its competition.

Catch a 58-second excerpt of the podcast here, with Keating talking about how he used to think he had a strong frame selection, until a few choosy customers and a trip to his first Vision Expo opened his eyes.

Or catch the full episode below.

THE INVISION PODCAST (WITH DEE CARROLL) EPISODE 4: DR. SCOTT KEATING (33:43 MINUTES)


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In this compelling video, Dr. Mile Brujic of Premier Vision Group discusses all the ways that your practice beats the online competition—hands down! The formula for success? Don’t sell yourself short and acknowledge all the benefits that you, as a provider, give to your patients.

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Multimedia Highlights

Podcast Highlight: This Is Possibly the Best Part About Being in the Optical Business

It’s a heart-warming experience for anyone who helps clients select the perfect pair of glasses.

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IN THIS EPISODE of our new podcast series, The INVISION Podcast (with Dee Carroll), our host chats with Dr. Scott Keating, an optometrist who has been in private practice for 30 years and is the owner of Vision Trends in Dover, OH, a full-scope optometry office specializing in unique and trendy eyewear that sets itself apart from its competition.

Catch an excerpt of the podcast here — it’s just under a minute long — with Keating explaining how there’s no bigger joy than seeing a customer overwhelmed with compliments on his or her new eyewear.

Or catch the full episode below.

THE INVISION PODCAST (WITH DEE CARROLL) EPISODE 4: DR. SCOTT KEATING (33:43 MINUTES)


Apple

Apple

Google

Listen on Google Play Music

Stitcher

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Continue Reading

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Podcast Highlight: How to Bring in Unique Frame Lines Without Spending Tons of Money

It’s not impossible to cost-efficiently build a stronger inventory

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IN THIS EPISODE of our new podcast series, The INVISION Podcast (with Dee Carroll), the host chats with Dr. Scott Keating, an optometrist who has been in private practice for 30 years and is the owner of Vision Trends in Dover, OH, a full-scope optometry office specializing in unique and trendy eyewear that sets itself apart from its competition.

Catch an excerpt of the podcast here — it’s just over a minute long — with Keating explaining how higher buy-ins make bringing in certain brands difficult. By picking unique styles at the right price points, he says, you can effectively and cost-efficiently build a stronger inventory.

Or catch the full episode below.

THE INVISION PODCAST (WITH DEE CARROLL) EPISODE 4: DR. SCOTT KEATING (33:43 MINUTES)


Apple

Apple

Google

Listen on Google Play Music

Stitcher

Stitcher

Continue Reading

Multimedia Highlights

Podcast Highlight: Eye Doctors Who Don’t Do This Are Basically Throwing Money Away

If you can’t muster enthusiasm for this, find someone on your team who will.

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IN THIS EPISODE of our new INVISION Live! podcast series, Dee Carroll chats with Dr. Scott Keating, an optometrist who has been in private practice for 30 years and is the owner of Vision Trends in Dover, OH, a full-scope optometry office specializing in unique and trendy eyewear that sets itself apart from its competition.

Catch a 39-second excerpt of the podcast here, with Keating explaining that doctors who ignore the importance of frame selection are basically throwing money away. If they can’t muster any enthusiasm for building a frame inventory, he says, they need to find someone on their team who will do so — passionately.

Or catch the full episode below.

THE INVISION PODCAST (WITH DEE CARROLL) EPISODE 4: DR. SCOTT KEATING (33:43 MINUTES)


Apple

Apple

Google

Listen on Google Play Music

Stitcher

Stitcher

Continue Reading

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